Website user experience tips to attract and retain customers

You need to deliver an amazing interactive experience to your users if you wish to remain and grow in business. Make use of these website user experience tips and see the difference it makes to your business!

Keep the user in mind

There was a time when users were willing to spend time in learning how to navigate the site and complete their task on the website. In case users were confused, it was often claimed that people were not tech savvy. But with more and more websites cropping up all the time, things have changed.

In addition, mobile device apps, tablets and such other devices are already being used. The users today are not willing to learn navigation on their own, nor do they have the time or patience. Thus the users tend to becoming frustrated and upset when they find a website which is difficult to navigate.

The fact is that people wish to design their own site with their own preferences in mind. But this does not help the users especially if they have completely different set of preferences. You need to think about what your users wish to do on your site. Now your job is to help them in completing those tasks in the easiest way possible.

Know your user

You need to listen to your clients. Get as much information as you can. Go through each piece of documentation, know more about their field, and understand their needs, goals, and so on. Talk to people across as many departments as you possibly can. The aim is to get the complete picture. Post that, you can move on to the next phase of your project.

You also need to do a thorough analysis of the competition. Know about any innovations from which you can learn. Also know about the mistakes that you need to avoid. Next, look at various sites during this analysis phase.

Become the user

You may always think of your user as the client, but that may not help each time. You need to know about the business objectives which must be met. In order to provide amazing website user experience, have a perfect equilibrium between the objectives of your client and the needs of your user.

Make it customized based on your user types

While structuring the content, think about what you want to accomplish. This way you will prioritize the content and structure it around your user’s goals. Know if the user wants to browse, compare and shop, kill time or look for some specific content. Once you have these groupings, it becomes easier to get more useful insights about why your users are coming to your site, what content they are looking for and the amount of time they have for using your site. This way you become better equipped to design the site around their behavior patterns.

Less is more

You need to cut down on the tasks that are required from users. All the extra clutter which does not add any value, or distracts the user must be removed from the site. You need to know exactly how users would like to travel through your site. Now you need to guide the users accordingly through the entire process. Make things as simple and fast as possible. Let them even see what will be coming next before they click on something. This will make them happy users.

Make your site work on multiple devices

Make sure that your website design works on a tablet, smartphone and such other devices. This way you are providing a strong user experience through clear hierarchy as well as through intuitive way finding.

Design well

Just placing a few grey boxes below a row of navigation links is not enough to be called a design. You have to consider visual hierarchy, spacing, content grouping, in addition to positioning as well as size of text and images.

Collaborate

The website user experience tips will include collaboration with all departments. This is because just the design alone will not be great work as it does not provide all the answers. You have to collaborate and listen to your client, the user and your internal team. This way you will be able to create the best experience for the user yet meet all the business objectives too. After all, this is a collaborative effort in various disciplines. All have to pitch in with their expertise and voice their opinions to provide a magical experience.

Continue improvements

You need to track your own performance and understanding how users are feeling about your site. Get a qualitative user data analysis done. Get insight into your work. Know what is working and what is not. Use that learning and make the required changes.