What is User Experience (UX)?
User experience (UX) is all about the interaction of users with the company, its products, and its services. It refers to the user’s emotions and attitudes in regard of using a particular product, system or service.
User experience includes all the aspects of practical, experiential, affective, meaningful and valuable human-computer interaction. UX is dynamic because it changes with time due to changing in circumstances and changes to individual system.
The very first necessity for an exemplary user experience is to meet the needs of the customers without making any delays or fuss. And in order to meet high quality user experience you must merge a number of services of multiple disciplines, including engineering, marketing, graphical, industrial design and interface design.
Tips That Can Increase Your Website’s User Experience
Your website is the most powerful tool than you can even imagine. Your website has the potential to be the most influential and prominent asset and focus of your marketing efforts.
However, rapid changes in technology may make your website look old and out of trend. So this is the time when you need to redesign your website according to the recent style. To do so is of great importance because if a customer finds your website challenging, difficult to understand and non-appealing, then he will move on to your competitor’s website which may be better than yours.
Thus, every company (large or small) spends extensive money and time on improving their website for increasing in user experience. Below are some tips which may help you in doing so.
Speed of Loading Page
The speed of your page can improve and increase your user experience. If the users of your website tend to wait too long for the page to get loaded then it is one of most frustrating experiences. No one in this fast speed era wants to wait.
Almost every time every other person is searching content at their mobile services and they expect a fast result for the content they want. And when people don’t get a fast response, usually they bounce. Thus, slow page loading is the most annoying experience for the users.
It has been proved from recent studies that a two second delay in the load time during a visit results in abandonment rates of up to 87%.
But the question arises, what should be done in order to increase or improve the speed of page. It’s simple. Google provides you with the free service where you can easily get information on your page speed. Google will also offer you some suggestions on how to improve and increase your page loading speed. Thus, never ever compromise on the speed of your page because your all money and time can get wasted if people don’t get to know about your website.
Be Mobile Friendly
With the increase in technology and other devices, the increase of search on mobile phones has immensely risen. Even with the cheapest mobile phone you can search a website.
In 2014, the number of global users accessing the Internet from mobile devices has crossed the desktop users for the first time ever. Thus, for increasing the website’s user experience it is essential to cater the visitors using cell phones, tablets, wearable technology and other mobile devices. However, making your web design responsive to mobile devices will increase the user experience.
Choose Appropriate Colors
Color is one of the most essential things in order to increase your website’s user experience. If the color of your website attracts a large number of visitors then it will be the most visited one among others who have dull color combination. Thus, colors are the most important part in the visual appearance of your website and your overall user experience.
A survey by Kissmetrics revealed that blue was the favorite among women and the color orange was the least favorite by them. Also, the results found from a study done by Maxymiser were astonishing that an increase of 11% in clicks was evident at the Laura Ashley website due to testing color variations and action messaging. This gives a proof that how a color combination can affect your website’s user experience.
Therefore, different colors evoke different messages so always make sure that you research enough before starting up with a website. Perform user tests which will help you in taking the correct decision. According to NeuroMarketing, “if a good color sells, the right color sells better.”
Use Calls to Action
Calls to action enable your users to more easily navigate the website and get where they want to. Already customers know what content is important for them so always make sure that you add good calls to action at your website.
A simple website with basic information about your business is always the least visited one. Instead, use a guiding hand for helping the visitors make a buying decision through highlighting a prominent call to action. Making a remarkable call to action will automatically increase your website’s user experience.
However, for making a good call of action you need to choose good words of action that trigger your visitors to move on the next page. The words should include a verb or any action word that prompts the user to do something. Choosing the right words is directly connected with the level of emotional identification that word prompts. Thus, no emotional connection means that no action will be performed. So make your words bold and action-oriented.
An excellent example of a good sue of call to action is WUFOO. Their entire page is action-oriented and encourages its users to move on to the next step.
Choose Images Wisely
Images play a vital role in increasing your website’s user experience. Colorful and relevant pictures make a lot out of your website as humans are visual creatures, so images can bring in a huge difference in user experience. When people first visit your website, colors and images are the two things that comes in front of the eyes of your visitors. The more relevant and non-generic photos are, the more increase in the conversion of a page is.
People are smarter and in the first look they get to know if you have posted a picture that they have already seen somewhere else or resemble to any other picture at a different website. This will definitely decrease your website’s user experience. Therefore, it’s essential to choose images for your website wisely and intelligently.
In a case study done by Spectrum, Inc. of Harrington Movers, a New Jersey and New York City moving company conducted that by simply replacing a stock photo with an image of actual team of movers can bring an increase in the conversion of a page.
Thus, it was proved that only the actual images are capable of conveying your brand, services of products in the way that you want to do. Thus, use images wisely and place them at your website to support the context and give a break to the users form text. But always make sure that the images are relevant and non-generic.
Choosing the Right Heading
Choosing the right and appropriate heading for your website page is all that you can do for increasing the user experience. Heading is the thing that your visitor reads while skimming your website and the most different and unique heading stops and forces the user to read all the information written below it. Therefore, your headings and content should be driven by what your customers are looking for.
Search engines give a lot of importance to headings over other content, so choosing the right heading can make significant changes in your website’s user experience. Moreover, including key words in your headings is also very essential for targeting your message and audience. But above all, headings guide your users through the site and make it easy for them to scan through and read the content that is relevant.
Offering Something in Exchange of Actions
Offering something in return of your user’s action is one of the best ways for improving and increasing the website’s user experience. Offering something will enhance the user experience and will give a push to your website’s visitor for taking the purchasing actions you desire.
A gaming website, named as Sim3, did the same thing and saw evident changes in the user experience. This website was on a mission to increase its registration and in order to dos so they tweaked their text from “sign up now” to “Register you game and get a free town now” which leaded to an increase in registrations by 128 percent.
Hence, it was proved that offering something in exchange of actions really works out for enhancing the user experience.
Include Product Reviews
These days’ people directly go and view the reviews of your product, brand or service and then decide whether to move next on your page or not. Reviews help customers to make quicker decisions.
All what is wanted by the customers is the peace of mind that they are investing in a good product. And to know whether the product is worth it or not, reviews are there which will make you decide to buy it and that they are investing in a good product.
In an experiment conducted by Fig Leaves it was concluded that including reviews of the product to their website increased conversions by a healthy 35 percent. Thus adding reviews to your website never goes unrewarded.
Add Customer Testimonials
Testimonials are a type of product review (almost more of a company review), so they need to be genuine. A good testimonial video comprises the key benefits of your product and build trust. Thus, a website with a customer testimonial is highly significant for increasing the user experience.
Its human psychology that people move towards a brand that is already trusted by others and feel safe and positive while buying the product. For example, WikiJob had several customer testimonials which increased their user experience by 34 percent.
Bullets are very useful for increasing your website’s user experience. Bullets give the user all information that they want in a very quick and easy way. Try to use bullets when you want to describe the benefits of your business or company, ways you use to solve the problems of your customers and key features of a product or service. In this way your website will be attracted by large number of people because the information that they want will be provided to them in a very quick way.
Website consistency means matching everything at your website, for instance, heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices etc. all should be themed to make your website’s design coherent among all the pages.
In order to provide a beautiful and pleasant experience to your users while going through your website you need to make them feel that they are still at your website. Major changes in the design of your website may lead your user loose interest and bounce. Therefore, it is essential to maintain consistency in your website so that your website’s user experience may increase.
Catch Your Errors
Errors like 404 errors (page not found) are the most annoying and frustrating experience for the users visiting your website. Encountering an error will make your user re-think for spending their time at your website. And in this fast speed era, no one has time to wait. Usually, people don’t wait more than 60 seconds and bounce to another website.
To check if you have any error, you can set up Google Webmaster tools on your website and check the errors at your site.
Website User Experience Checklist
A checklist for website user experience should include the following points which must be checked before launching a website in order to minimize any mistakes at your end.
Display Prices Clearly
A clear display of prices will increase the user experience and improves the decision-making of the customers by bringing in a sense of fair play. If you have a clear display of prices, obviously the customer is more likely to purchase the product when they immediately know the price. Often when the prices of products are not written on the website, users experience frustration and disappointment. Therefore, the prices should not be hidden and should be checked before starting up with a website.
Images and Videos are Relevant and Meaningful
Your website must necessarily have images and some tutorials videos about your product. But make sure that these images and videos are relevant to your website’s objective and makes sense. There should be no unrelated stock photos of models when there is no need of it. Instead, high quality images, screenshots and videos should be provided at the website with giving them a touch of uniqueness which will definitely attract the masses. Also, remember that the audio or video should not start itself until and unless the user expects it to.
Person’s first impression is the last impression. The homepage of your website should be attractive enough that it increases your user experience. The homepage creates a positive first impression and supports conversion. Therefore, make the homepage of your website as beautiful as possible so that your website may achieve the highest conversion rates.
Clear Call to Action
Your website should provide a clear call for action so that the users know what to do next and why would it benefit them. Also, your call for action should be a good one that attracts majority towards the website leading to an increase in the conversion rate. Thus, clear calls for action will the visitors to understand the value proposition and purpose of the site.
Company Location and Contact Information
Always remember to write your company’s location and contact information at the homepage of your website. Don’t let your visitors navigate through the website in search of location and other important information of your company. Keep such information easily accessible for the users.
In case if you have large website, there should be a search bar on the top of your website. But this bar should be provided at every page of the website not only at the homepage. Also, make sure that the search bar is wide enough so that the users can see what have they typed.
Always make sure before starting up with a website that is there any errors encountering in the process of loading the page. For this purpose you may use different sites for checking and evaluating errors at your website in order to increase your website’s user experience.
Check the layout of your website. Make sure that there is a consistency in your website, for example, heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices etc. all should be themed to make your website’s design coherent among all the pages. Also, make sure that all the important information is grouped together clearly.
Improving your website’s user experience is all that a business owner wants in today’s life. All of the above strategies are not highly expensive but yet are significantly effective in boosting your user experience. Hence, it is a high conversion rate that every business owner wants. Therefore, by providing customers with a good and pleasant experience you can go a long wat with better and increased sales.
Table of Contents
- 1 What is User Experience (UX)?
- 2 Tips That Can Increase Your Website’s User Experience
- 2.1 Speed of Loading Page
- 2.2 Be Mobile Friendly
- 2.3 Choose Appropriate Colors
- 2.4 Use Calls to Action
- 2.5 Choose Images Wisely
- 2.6 Choosing the Right Heading
- 2.7 Offering Something in Exchange of Actions
- 2.8 Include Product Reviews
- 2.9 Add Customer Testimonials
- 2.10 Use Bullets
- 2.11 Website Consistency
- 2.12 Catch Your Errors
- 3 Website User Experience Checklist