Two reasons, why you shouldn’t give a shit about Domain Authority

Since Google doesn’t reveal publicly the PageRank value, I see many articles about “how to increase my websites Domain Authority?” “how to increase the Trustflow”?.

Bullshit, bullshit everywhere …

Lets check it together!

1. Itsy bitsy spider crawler

First you must know: 0,3% of the websites known backlinks isn’t representative: what about the remaining 99,7%?

Why 0,3%?

  1. Google has more than 60 trillion(!) URLs in just in its database.
  2. URLs in Moz database in 2016: 160 billion URLs. Less then 0,3% of Googles database!

If you know the other top backlink-tools, you see:

  • URLs in Ahrefs database in 2016: 2 trillions URLs
  • URLs in Majestic database in 2016: 865 billion URLs

Therefore “Domain Authority”, or other non-Google value will never be as good/representative than PageRank. Never.

(Moreover you can block Moz, Ahrefs, Majestic bots in robots.txt or with . htaccess.)

2. silly misleadable Moz bot

You can mislead Moz. For example with multiply URL shortener interlinking (tons of spam links >>> >>> >>> >>> …. etc. >>> your website) , and spamming with BH tools.

If you want, You can make churn and burn websites with 60-80 DA value. 🙂


There are no real alternatives to PageRank.

“Anyone who says differently is selling something (or lying).”

If you want to monitor your own links or your competitors links, Moz & Ahrefs & Majestic are very good tools.

But you must know the truth: none of them will ever give you an accurate picture of a website strengths.

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