Twitter Marketing Tips – 2016

There are many social media platforms but Twitter has its own appeal.

Especially, when it comes to raising brand recognition and connecting them with followers, Twitter is in a league of its own.

However, most marketers don’t understand how to take maximum benefit from it. Here are some useful ways to help you getting enough recognition for your brand through Twitter:

Why Twitter?

It is a fact that Twitter has more reach when compared to other social media platforms.

  • It has approximately 1.3 billion users worldwide.
  • Out of these, almost 100 million accounts remain active daily.
  • About 49% members follow different companies and their brands.

This means that more Twitter members are likely to follow a brand than their Facebook counterparts. Importantly, these members are not just following, but also using Twitter to engage and research different products.

Helps you increase your engagement

If you are a marketer, you should look to make the most out of your Twitter account. Use it as a marketing tool to gain more recognition and awareness for your brands. Most marketers fail to engage their customers in a timely manner.

Like any marketing platform, timing is quite important on Twitter. They should know when to a new product or an existing one to followers.

Doing so will help you increase your engagement efforts. The more customers you engaged, the more business you will get.

Make timely/scheduled posts

Generally, Twitter allows you a 12 hour window to make a tweet as most of your audience may be living in another time zone.

This means that the tweets you made between 8:00AM to 7:00PM will get approximately 30% more interaction than tweets made during other hours. Additionally, you can use this tool to calculate the best time to write a tweet.

Always request for a retweet

As a marketer, you should know that to make your followers do an action means you need to ask them to do that action. For instance, ask them to retweet your latest tweet and spread the word throughout the platform.

Keep in mind that most businesses ask their followers to retweet their tweets to market their products and services, which is a great benefit of using Twitter.

Asking your followers for retweets will in turn bring you more audience and eventually, more business.

Keep your tweet brief

Unlike Facebook posts, Twitter tweets comprise of fewer characters. Before making a tweet, ask your marketers to think deep and come up with a proper message. Remember, you have only 140 characters to do it, so do it wisely.

Using Hashtags

Tweets with hashtags get you more visitors and hence more traffic. However, don’t throw around your #hashtags in desperation. Instead, use them strategically to gain maximum number of audience.

Your hashtags should be trending and contain higher traffic. Use one or two hashtags in each tweet, using any more will look like spam.

Lastly, ask your marketers to make themselves available for answering queries. You never know when your tweet becomes trendy and starts diverting traffic to your business.


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