Tumblr Marketing Tips – 2016

If you haven’t done it yet, now is the time to jump into the Tumblr wagon!

In the age of social media networks, Tumblr is the silent runner. However, don’t let its silence fool you!

With a 74% annual increase in traffic rate, Tumblr is growing faster than many social networks.

Here are some tips that’ll help you utilize Tumblr to market your business and brand:

Start With A Strategic Plan

If you’ve never use Tumblr, it would be better to first sit with your team and prepare a strategic plan on how to attract more traffic.

Ask questions about:

How to use Tumblr for promoting my business to more than 450 million users across the world?

Similarly, you should identify the right audience for your business. Make sure you don’t target the wrong audience.

Doing so will waste your efforts and time. Moreover, identify your brand and its strengths and weaknesses and work to ratify them in the first place. This will let you formulate a good strategic plan in for the start.

Get Familiar With Tumblr Culture

Unlike other communities, Tumblr has a culture of its own: Tumblr is full of trolls, adult content, artists, dirty talks, anonym youngstars, raff.

Upon becoming a member, you’ll notice plenty of irony, loose grammar and even hyperbolic language. You will also notice reactions to GIFs and unique domain names.

Though it may appear intimidating at first, you’ll get used to this culture overtime. Start experimenting with this culture and soon, you’ll find your typical voice at Tumblr.

Following And Sharing Content

On Tumblr, following and sharing your fan’s content shows how much you value them. It also depicts your appreciation and care for what they’ve shared.

Additionally, Tumblr maintains a separate blog that openly welcomes creativity and innovation. As a result, the amount of submissions this blog receives is quite overwhelming.

Rouse Your Fans Emotionally

A unique feature of Tumblr users is that they can emotionally interact through images, GIFs and videos. These posts incite more reaction from users compared other types of content.

By interacting with your fans emotionally, you can win their trust and even garner their appreciation. To make the most of this feature, you should focus on sharing great images and wait for their response.

Another way to get more reaction from your fans is to focus on a particular niche. Each of your posts should include a valid link to your website.

Tumblr Can Assist Marketing Your Brand

Tumblr has done a remarkable job at assisting fresh startups as well experienced entrepreneurs.

For this reason, Tumblr maintains a business page that is solely focused on helping businesses.

Upon landing on this page, you’ll see a clickable button, pressing it will establish your contact with a brand specialist.

Moreover, Tumblr also has a Creative Cooperative Page which is a series of different workshops that you can benefit from. If you marketing strategy hasn’t worked, you can always consult Tumblr gurus through these pages.

Ultimately, you are using Tumblr for marketing your business so do all you can to gain more fans.

Eventually, you’ll find customers in many of them.


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