People kick tires when they shop in a store. They want to feel the fabric and even turn cabbage over their hands. They want to look and feel the quality of a certain product, but these things can’t be done online.
There are factors that can make a sure sale.
- Targeting right people,
- establishing trust
- and creating sense of importance,
- in the end product quality is the supreme reason among all.
On Internet marketing, clients can’t smell, touch or feel a product. But there are ways you can trick people’s brains for them to feel quality
1. Illustrate awareness to the detail
Potential buyer assumes that products have occasional defect. It’s a compromise we make in order to afford consumer paradise.
So even if you don’t have video or images, you can convey same attention to detail with words used like custom-made, craftsmanship, homemade, handcrafted and workmanship.
These words imply real person paying attention to the detail. They appeal nostalgic notion that people took pride in quality of the product details.
2. The latest one should be offered
Quality craftsmanship is one way that conveys quality. But for online the best tactic is to offer “the latest”.
Potential clients assume that all leading edge products have better quality. Why? The answer is simple, “mankind is moving forward”, meaning the latest the better.
People don’t create mediocre products, and mankind create newer product with better quality.
In short, latest will be the best, especially when we talk about technology, even in health people rely on the newest technology to even detect and then diagnose certain illness.
Ones pitch can go beyond adjective in order to describe the perfect benefits
3. Emphasize a luxury appeal
Luxury products are at best quality, this is what people have in mind. If you bought Mercedes, you don’t expect to constantly return to garage for possible repairs as it had better quality.
Here are some of the words that we can use that convey luxury and quality like
- leisure and premium.
Who do you think wants to buy a regular coffee, when you can buy premium blend?
So if you sell gift baskets, chocolates and cosmetics nobody enters such niches without even trying to position hand-crafted products as luxurious with words and photography.
To show the quality of your product, show the attention to detail and let the potential clients feel the quality, offer latest and give a luxury appeal.