Reddit is one of the most exciting social network platform for marketing purpose. It has just the right set of features and tools to for those who are looking to market their online businesses.
If you run an online business, you’ve probably known that businesses have to fight to get their share of online traffic. This is where social networks can help you a great deal.
Here is how you can use Reddit to market your business:
Relevant Content Works
If you’ve been to Reddit, you probably know that the only way to get large chunk of traffic is by posting relevant content. Frankly, most Redditers don’t care for irrelevant content anyway so posting that stuff will not get you many fans.
To keep it pertinent to users, always research your content properly and come up with innovative, high quality, pertinent content. Go through popular posts to get the idea about how and what to post. Don’t try to engage a broad audience, doing so will reduce your audience.
Don’t Post Unless You Have Great Content
If you think that your generic and short content will work on Reddit, it wouldn’t. Even worse is that such content will be rated negatively and lose you highly valuable reputation points.
Avoid this by posting thoroughly researched, unique content that is helpful and actionable. Each of your posts will be read by and rated by your readers. In short, your readers will decide the fate of your posts.
Promoting Your Business The First Post Is A Bad Idea
On Reddit, every post matters. It would be unwise to promote your business in your initial posts. Keep making quality posts until your readers start trusting you.
Once you’ve earned those precious ratings, you can lure them towards your business, but ever so slightly. Even when your readers accept your slightly promotional posts, don’t get too excited. Never over promote your business on Reddit.
Encourage Submissions By Users
Contrary to what many businesses believe, the Reddit is not a platform to shout your posts to your fans. Instead, it is a place to interact with them. Every week, the sub-Reddit will analyze submissions and will ask users to submit the best content or pictures.
Out of these, the best content will be selected and featured on the community along with name of the person on the Sub-Reddit’s sidebar. Picture this, your submission gets approved – and your business will get plenty of marketing.
Create Your Own Network
You can create your own sub-Reddit provided you’ve collected enough fans. This requires you to be a part of several sub-Reddits to form a sizeable network. Come up with brilliant ideas to engage your fans into creative posts.
This will be a great opportunity for you to market your brand. Make sure you don’t directly market your brand. For instance, Top Gear – a famous TV show has a Reddit page. Despite their popularity, they engage their fans into competitions such as uploading pictures and stuff that help them get more fans as a result.
Follow these tips to get more following who’ll in turn become your customers.