One of the most passive ways of moneymaking from your blog is by creating and selling your own product. A product that you fully invest your heart into, and sell to your audience.
Selling your own developed product has many advantages that other means of monetization just don’t bring you, and is going to be one of your largest sources of income if you choose to take advantage of them.
A product take more to the table than simply money. In fact, it can even have a huge impact on the community within your blog.
If you can figure out how to create enough buzz and attention around your product, you can make your blog and product a hit. I know this from my own experience.
The exact benefits I can say I’ve experienced would be:
- Low, 3-4 figure Adsense monthly income in the year 2011.
- A lot of targeted traffic from more niches (plus size clothes, TV reality shows, solar energy).
- It has strengthened my reputation in a SEO community of a little country in EU.
- We have started a SEO review startup.
- Our startup helped increase my personal brand of around the web, through other people’s blogs that use our SEO tool.
- Built another online tools (website safety checker, user experience tool, content readibility checker).
These are some really important things, and I couldn’t be any happier with how things turned out by selling my own products. Hopefully you have seen these achievements and are deeply considering creating your own product to sell.
What you need to know first
Unfortunately, like many things, you can’t expect to automatically find success in doing this. Of course, success is whatever you want it to be, but financial and community success is rarely guaranteed. Well, unless you do it right.
Creating your own product demands a great amount of dreaming, researching, planning, intense hard work, and testing. And these steps apply to any kind of product you choose to make.
From your own premium tool, script, service, and even ebook — I highly advise you to do each and every step as efficiently as possible.
What were you thinking of when you started your blog? To earn a living? To create a reputation for yourself?
You had a dream with your blog, and just like that and anything else, you need a dream for your product; a vision and goal.
What kind of things do you want your product to accomplish?
Should you focus more on the financial benefits of it, or the community building benefits? You should have at least one basic idea of where you want your product to bring your blog after its launch. Because they can bring you quite far.
My own products and automated services literally changed every single thing I ever thought about making money blogging. For starters, I discovered it was possible.
I let some of my hope of making money fade away prior to launching my products. I didn’t think it was going to happen when I wanted it to: now.
But once I launched my first automated service, my dream came true. With each and every sale and subscription, it became more and more apparent that by simply releasing innovations like this for sale on my blog, I could make money.
And ever since then, I have been working harder than ever to put more of my income on autopilot through other means of making money like selling more and more products.
Release your own product for yourself, make just one sale, and I promise you will have a completely new perspective on what it means to make money blogging.
A product is a competitive field. If you are in the theme business, or even want to sell an ebook - you have a hell of a lot of competition to beat. What’s one of the best, proven ways of beating competition? Market research.
Research is something that many people are too lazy to do. They find it boring, or just not all that useful. They choose to dive straight into the development of their own product without even taking a peak at what their competitors are selling.
And that is vital to the success of your product in both the financial and community building aspects.
By completely avoiding the research step, you run the risk of missing crucial inspiration, information, and even lose a competitive edge. If you don’t know what the current market standard is before you develop your product, you don’t know what to do better. You don’t know anything new to add to the able, and You don’t make all of the money I can.
3. Hard working
I hope so, because if you want to have even the slightest chance of making any sales, you have to deliver the absolute best product possible. And if that means days, weeks, or even months of hard work - you better do it!
Just like your blog, it can take some time to get the word out about your product. So, if you do end up putting weeks of work into it and don’t see the instant success you were working for, it means your work isn’t over.
Alongside developing the product itself, you have to market the hell out of it and have the best launch possible. But that’s something I will talk about tomorrow.
Because a product is something that is handed down through trading something (money, in most cases), you have absolutely no room to release anything only halfway done, filled with mistakes/errors and doesn’t deliver what you promised.
There is no rush to release a product, so spend the extra time making sure everything about is bulletproof.
Sure, the occasional slip-up happens and you may miss something. But no one is perfect, and mistakes do happen. As long as you tried to iron out as many issues as you could find, you did an outstanding job.
Besides, when a customer finds something wrong about your product, they can report it to you to fix. You can fix it, send it out to customers and create the hype all over again.
Don’t be like Google and release things in a beta state (remember how long Gmail was in beta?). Even though that concept does making the issue of dealing with errors more straightforward (it’s only beta, so problems will arise), it also makes a horrible selling point.
Imagine if Apple released a new version of their iPad to stores, but only as the half-working one. Sure, that will create pre-launch hype, but would anybody buy it? Nobody.
This concept applies directly to the authenticity of the product you sell. If you decide to create and sell a SEO tools, but don’t bother to check the html4 or html5 standards, domain redirects, Heading types, how do you know everything works fine?
Even ebooks are prone to massive error. If you write the entire book and release it only having done a first draft with little spell checking and multiple drafts, there are going to be errors.
Spelling, grammar issues will plague you the most, as well as some potential content mistakes.
The more you test your product before you launch it, the better off you will be the long run.
The more confident you will feel about what you have created, and the less unhappy customers you will have. Just because you took the time to go back and check your work.
Why let something like a mistake that could have been easily avoided and fixed ruin something that can benefit your blog big time?
Do you understand the value of a product?
A product is probably the best way to make money from your blog. All it is is you giving away your passion, but only to the select few who pay for it. Since it’s your passion, you will put every ounce of your heart and your soul into it.
What you create basically shows your community how serious you are about your blog and your passion.
Why shouldn’t it sell?
The only problem that crushes that dream for so many product owners is that their launch doesn’t always go too well. The actual launch of your product is the most important stage of the entire process.
The way your product launches can shape how well it will perform in the market and how much money you make.
When I launched my own products, this was the most nerve-wracking part for me. I had fun developing it, but the fun was over and the nervousness started settling in. I know I had made an incredible automated service that people would love and buy, but even that couldn’t settle me down.
I would like to say I had a very successful launch. Everything was in tip-top shape, and I made 3 sales.
I still remember the first theme that sold, I was dumbfounded. 3 sales isn’t a lot, but that was about $147 for me. And that was enough success I could handle that one day.
My service still sells today, and I have to believe it was because of how great launch day was for me.
Before launch day, there were a number of things I needed to make sure I had completed before even considering launching.
There are just so many things you need to take into account since you are dealing with other people. I needed the system I sold my products through to be as straightforward as possible, and had a number of things to think about before going through with launch.
The product owners checklist
If you haven’t setup or worked towards having the following things ready on your blog, then for the sake of yourself and your future customers (if you can any without them): please don’t launch. Besides the product itself, these are the most crucial parts to success.
1. The product (must be the best quality)
A little reiteration, and a very obvious point; the most important thing you need to make sure you have down pat is the product itself.
Going back to day 1, testing the product you have created is very vital to judging whether or not you have the best quality possible.
The better the work you release is, the better the reaction and overall sales you will receive. Bad word travels fast, and if you deliver low-quality to your customers, others will hear about it and you won’t make as many sales as you deserve.
2. An easy support/ticket system
Any product you sell needs a support system; a means of someone contacting you just in case they experience issues with what you sold them.
A support system can consist of anything. From a simple “fill out the contact form” to a full-fledged ticket system. It really depends on your product, but a solid support system is critical for buyers to know exists.
3. Affiliate program
Bloggers by themselves generally aren’t the best marketers. However, when a massive amount of them are all promoting the same thing, some pretty good promoting can be done.
So, by creating an affiliate program with a decent payout, you can get pretty much anyone who buys your product to promote the hell out of it on their site.
They will make money from selling your product. It will really make people want to promote your sales page a lot, driving traffic and even customers to it.
4. Marketing plans
Besides getting others to do it for you with your affiliate program, how will you market your product? Social media? Your email list?
I talk about some pretty solid forms of marketing below, so read on. But the point is: come up with some great marketing plans to get the word of your product out there.
5. A hard-working attitude
Creating your product is only half the battle. Yes, it takes the most work, but you still need that hard-working attitude to keep going and promoting it.
Marketing your product isn’t the most fun thing to do, but it’s one of the most important things to do.
Keep that hard working ethic alive even after the creation of your product. You’ll need it to spend hours promoting.
How to launch with a bang
There are so many different things you can do to release your product and launch it with a bang. Like I said before, the launch of your product is probably the most important stages of your products lifespan.
You won’t always make the same number of sales each day, things will be different. Generally, at launch (if you do it right), you will see the most sales you’ll ever see.
How did I launch my own product? I used the following methods, and successfully launched a product that has made me 5 figures this year, and still sells to this very day.
1. Social media & word of mouth
Social media websites like Twitter and Facebook are the best websites to market not just your bog, but your product on.
Anything that you can do yourself to market your product like
- talk about it in instant messaging conversations,
- sending emails to people you think you would be interested in buying,
- leaving blog comments,
It’s actually a smart idea to market your product to smaller groups rather than large groups.
Yes, attack sites with larger audiences too. But, commenting on others’ blogs makes you seem more personable and respectable.
It’s much better to drive 5 people to your sales page who will actually buy your product rather than driving thousands of people who won’t even buy. So, the more personable you can be when it comes to your word of mouth advertising, do it.
2. Contest sponsorships
I get emails all of the time from others asking me to donate a free review trial of my services. It sounds crazy to give your product away for free, but it’s actually an incredible marketing opportunity.
If people see that they have an opportunity to win your product for free, they will jump all over it (if they really want it). If they win it, congrats to them. But if they don’t, they may still want it and actually buy it.
Besides that, the blogger running the contest will definitely include a link to your sales page in their post, so if their contest goes viral and your link s on that page: say “Hello!” to a lot of new visitors/customers!
When you write the post on your blog introducing your new product, why not start some hype and give away a few of them for free?
You can create a contest out of it to start even more buzz, but only give out a few of them for free. This may harm sales, but if you post a tagline such as:
The first 5 people to retweet/comment this post will get a free copy of my product.
That way, people will get a little involved in your community and at the same time promote your product.
Trust me, the word “free” works a lot better than a price tag, so really consider a few giveaways here and there.
4. Create a special launch price
A way to create some good buzz instead of giving something out for free is to cut the price of your product for launch day. This is an extremely effective way of marketing your product to people as you are basically telling them “you can save money on this great thing now, but only if you act right now.”
I recommend you cut the price by about 20- 30% and leave it like that for a week. This seems crazy, but it will actually make you more money.
The first week we launched our product, we made a few thousand dollars. In just that one week, we haven’t had a 4 figure week with our product ever since, but it does still sell well enough.
As a matter of fact, we can guarantee that the last day your price is reduced will be your highest earning day!
5. Create deals
This may or may not work for you as it depends on the product you have. But, creating some sort of special deal to further entice someone to buy your product is a genius way to make more money.
Things like “buy one get one free” aren’t just marketing cliche, they’re effective sale pitches. Don’t be afraid to pitch your product, just like you would with an affiliate link!
I have just gone over with you the best ways to prepare and launch your product. These are all of the things I did myself to launch such a successful product for myself that I guarantee if you follow right, you will make some great money as well.
Products and automated online services are without a doubt the future of making money blogging.
Mostly more generic websites (like Amazon) would be the only ones selling something, but with blogs becoming a huge hit, we will see more and more bloggers start selling products for themselves.
Get into this market as fast as possible, because the blog making the most money in your niche is the blog that will be the most successful of them all.
Table of Contents
- 1 What you need to know first
- 2 Do you understand the value of a product?
- 3 The product owners checklist
- 4 How to launch with a bang