Selling 101 – How to sell anything to anybody on your blog?

One of the most pas­sive ways of moneymaking from your blog is by creat­ing and selling your own prod­uct. A prod­uct that you fully invest your heart into, and sell to your audi­ence.

Sell­ing your own developed prod­uct has many advan­tages that other means of monetiza­tion just don’t bring you, and is going to be one of your largest sources of income if you choose to take advan­tage of them.

A prod­uct take more to the table than sim­ply money. In fact, it can even have a huge impact on the com­mu­nity within your blog.

If you can fig­ure out how to cre­ate enough buzz and atten­tion around your prod­uct, you can make your blog and prod­uct a hit. I know this from my own experience.

The exact ben­e­fits I can say I’ve experienced would be:

  • Low, 3-4 fig­ure Adsense monthly income in the year 2011.
  • A lot of tar­geted traf­fic from more niches (plus size clothes, TV reality shows, solar energy).
  • It has strength­ened my rep­u­ta­tion in a SEO com­mu­nity of a little country in EU.
  • We have started a SEO review startup.
  • Our startup helped increase my personal brand of around the web, through other people’s blogs that use our SEO tool.
  • Built another online tools (website safety checker, user experience tool, content readibility checker).

These are some really impor­tant things, and I couldn’t be any hap­pier with how things turned out by sell­ing my own prod­ucts. Hope­fully you have seen these achieve­ments and are deeply con­sid­er­ing cre­at­ing your own prod­uct to sell.

What you need to know first

Unfor­tu­nately, like many things, you can’t expect to auto­mat­i­cally find suc­cess in doing this. Of course, suc­cess is what­ever you want it to be, but finan­cial and community suc­cess is rarely guar­an­teed. Well, unless you do it right.

Cre­at­ing your own prod­uct demands a great amount of dream­ing, research­ing, planning, intense hard work, and test­ing. And these steps apply to any kind of prod­uct you choose to make.

From your own pre­mium tool, script, ser­vice, and even ebook — I highly advise you to do each and every step as effi­ciently as possible.

1. Imaginaton

What were you think­ing of when you started your blog? To earn a liv­ing? To cre­ate a rep­u­ta­tion for your­self?

You had a dream with your blog, and just like that and any­thing else, you need a dream for your prod­uct; a vision and goal.

What kind of things do you want your prod­uct to accom­plish?

Should you focus more on the finan­cial ben­e­fits of it, or the com­mu­nity build­ing ben­e­fits? You should have at least one basic idea of where you want your prod­uct to bring your blog after its launch. Because they can bring you quite far.

My own prod­ucts and automated services lit­er­ally changed every sin­gle thing I ever thought about mak­ing money blog­ging. For starters, I dis­cov­ered it was pos­si­ble.

I let some of my hope of mak­ing money fade away prior to launch­ing my prod­ucts. I didn’t think it was going to hap­pen when I wanted it to: now.

But once I launched my first automated service, my dream came true. With each and every sale and subscription, it became more and more appar­ent that by sim­ply releasing inno­va­tions like this for sale on my blog, I could make money.

And ever since then, I have been work­ing harder than ever to put more of my income on autopilot through other means of mak­ing money like sell­ing more and more products.

Release your own prod­uct for your­self, make just one sale, and I promise you will have a com­pletely new perspective on what it means to make money blogging.

2. Research­ing

A prod­uct is a com­pet­i­tive field. If you are in the theme busi­ness, or even want to sell an ebook - you have a hell of a lot of com­pe­ti­tion to beat. What’s one of the best, proven ways of beat­ing com­pe­ti­tion? Mar­ket research.

Research is some­thing that many peo­ple are too lazy to do. They find it bor­ing, or just not all that use­ful. They choose to dive straight into the devel­op­ment of their own prod­uct with­out even tak­ing a peak at what their com­peti­tors are sell­ing.

And that is vital to the suc­cess of your prod­uct in both the finan­cial and com­mu­nity build­ing aspects.

By com­pletely avoid­ing the research step, you run the risk of miss­ing cru­cial inspi­ration, infor­ma­tion, and even lose a com­pet­i­tive edge. If you don’t know what the current mar­ket stan­dard is before you develop your prod­uct, you don’t know what to do bet­ter. You don’t know any­thing new to add to the able, and You don’t make all of the money I can.

3. Hard working

Are you a hard worker?

Are you a hard worker?

I hope so, because if you want to have even the slight­est chance of mak­ing any sales, you have to deliver the absolute best prod­uct pos­si­ble. And if that means days, weeks, or even months of hard work - you bet­ter do it!

Just like your blog, it can take some time to get the word out about your prod­uct. So, if you do end up putting weeks of work into it and don’t see the instant suc­cess you were work­ing for, it means your work isn’t over.

Along­side devel­op­ing the prod­uct itself, you have to mar­ket the hell out of it and have the best launch pos­si­ble. But that’s some­thing I will talk about tomorrow.

Because a prod­uct is some­thing that is handed down through trad­ing some­thing (money, in most cases), you have absolutely no room to release any­thing only halfway done, filled with mistakes/errors and doesn’t deliver what you promised.

There is no rush to release a prod­uct, so spend the extra time mak­ing sure every­thing about is bul­let­proof.

Sure, the occa­sional slip-up hap­pens and you may miss something. But no one is per­fect, and mis­takes do hap­pen. As long as you tried to iron out as many issues as you could find, you did an out­stand­ing job.

Besides, when a cus­tomer finds some­thing wrong about your prod­uct, they can report it to you to fix. You can fix it, send it out to cus­tomers and cre­ate the hype all over again.

4. Test­ing

Don’t be like Google and release things in a beta state (remem­ber how long Gmail was in beta?). Even though that con­cept does mak­ing the issue of deal­ing with errors more straight­for­ward (it’s only beta, so prob­lems will arise), it also makes a hor­ri­ble sell­ing point.

Imag­ine if Apple released a new ver­sion of their iPad to stores, but only as the half-working one. Sure, that will cre­ate pre-launch hype, but would any­body buy it? Nobody.

This con­cept applies directly to the authen­tic­ity of the prod­uct you sell. If you decide to cre­ate and sell a SEO tools, but don’t bother to check the html4 or html5 standards, domain redirects, Heading types, how do you know every­thing works fine?

Even ebooks are prone to mas­sive error. If you write the entire book and release it only hav­ing done a first draft with lit­tle spell check­ing and mul­ti­ple drafts, there are going to be errors.

Spelling, gram­mar issues will plague you the most, as well as some poten­tial con­tent mistakes.

The more you test your prod­uct before you launch it, the bet­ter off you will be the long run.

The more con­fi­dent you will feel about what you have cre­ated, and the less unhappy cus­tomers you will have. Just because you took the time to go back and check your work.

Why let some­thing like a mis­take that could have been eas­ily avoided and fixed ruin some­thing that can ben­e­fit your blog big time?

Do you under­stand the value of a product?

A prod­uct is prob­a­bly the best way to make money from your blog. All it is is you giving away your pas­sion, but only to the select few who pay for it. Since it’s your pas­sion, you will put every ounce of your heart and your soul into it.

What you cre­ate basi­cally shows your com­mu­nity how seri­ous you are about your blog and your pas­sion.

Why shouldn’t it sell?

The only prob­lem that crushes that dream for so many prod­uct own­ers is that their launch doesn’t always go too well. The actual launch of your prod­uct is the most impor­tant stage of the entire process.

The way your prod­uct launches can shape how well it will per­form in the mar­ket and how much money you make.

When I launched my own prod­ucts, this was the most nerve-wracking part for me. I had fun devel­op­ing it, but the fun was over and the ner­vous­ness started set­tling in. I know I had made an incred­i­ble automated service that peo­ple would love and buy, but even that couldn’t set­tle me down.

I would like to say I had a very suc­cess­ful launch. Every­thing was in tip-top shape, and I made 3 sales.

I still remem­ber the first theme that sold, I was dumb­founded. 3 sales isn’t a lot, but that was about $147 for me. And that was enough suc­cess I could han­dle that one day.

My service still sells today, and I have to believe it was because of how great launch day was for me.

Before launch day, there were a num­ber of things I needed to make sure I had completed before even con­sid­er­ing launch­ing.

There are just so many things you need to take into account since you are deal­ing with other peo­ple. I needed the sys­tem I sold my prod­ucts through to be as straight­for­ward as pos­si­ble, and had a num­ber of things to think about before going through with launch.

The prod­uct own­ers checklist

If you haven’t setup or worked towards hav­ing the fol­low­ing things ready on your blog, then for the sake of your­self and your future cus­tomers (if you can any with­out them): please don’t launch. Besides the prod­uct itself, these are the most cru­cial parts to success.

1. The prod­uct (must be the best qual­ity)

A lit­tle reit­er­a­tion, and a very obvi­ous point; the most impor­tant thing you need to make sure you have down pat is the prod­uct itself.

Going back to day 1, test­ing the prod­uct you have cre­ated is very vital to judg­ing whether or not you have the best qual­ity possible.

The bet­ter the work you release is, the bet­ter the reac­tion and over­all sales you will receive. Bad word trav­els fast, and if you deliver low-quality to your cus­tomers, oth­ers will hear about it and you won’t make as many sales as you deserve.

2. An easy sup­port/ticket system

Any prod­uct you sell needs a sup­port sys­tem; a means of some­one con­tact­ing you just in case they expe­ri­ence issues with what you sold them.

A sup­port sys­tem can con­sist of any­thing. From a sim­ple “fill out the con­tact form” to a full-fledged ticket system. It really depends on your prod­uct, but a solid sup­port system is crit­i­cal for buy­ers to know exists.

3. Affil­i­ate program

Blog­gers by them­selves gen­er­ally aren’t the best mar­keters. How­ever, when a mas­sive amount of them are all pro­mot­ing the same thing, some pretty good pro­mot­ing can be done.

So, by cre­at­ing an affil­i­ate pro­gram with a decent pay­out, you can get pretty much any­one who buys your prod­uct to pro­mote the hell out of it on their site.

They will make money from sell­ing your prod­uct. It will really make peo­ple want to pro­mote your sales page a lot, dri­ving traf­fic and even cus­tomers to it.

4. Mar­ket­ing plans

Besides get­ting oth­ers to do it for you with your affil­i­ate pro­gram, how will you mar­ket your prod­uct? Social media? Your email list?

I talk about some pretty solid forms of mar­ket­ing below, so read on. But the point is: come up with some great mar­ket­ing plans to get the word of your prod­uct out there.

5. A hard-working atti­tude

Cre­at­ing your prod­uct is only half the bat­tle. Yes, it takes the most work, but you still need that hard-working atti­tude to keep going and pro­mot­ing it.

Mar­ket­ing your product isn’t the most fun thing to do, but it’s one of the most impor­tant things to do.

Keep that hard work­ing ethic alive even after the cre­ation of your prod­uct. You’ll need it to spend hours promoting.

How to launch with a bang

There are so many dif­fer­ent things you can do to release your prod­uct and launch it with a bang. Like I said before, the launch of your prod­uct is prob­a­bly the most impor­tant stages of your prod­ucts lifes­pan.

You won’t always make the same num­ber of sales each day, things will be dif­fer­ent. Gen­er­ally, at launch (if you do it right), you will see the most sales you’ll ever see.

How did I launch my own prod­uct? I used the fol­low­ing meth­ods, and successfully launched a prod­uct that has made me 5 fig­ures this year, and still sells to this very day.

1. Social media & word of mouth

Social media web­sites like Twit­ter and Face­book are the best web­sites to mar­ket not just your bog, but your prod­uct on.

Any­thing that you can do your­self to mar­ket your prod­uct like

  • talk about it in instant mes­sag­ing con­ver­sa­tions,
  • send­ing emails to peo­ple you think you would be inter­ested in buy­ing,
  • leav­ing blog com­ments,
  • etc.

It’s actu­ally a smart idea to mar­ket your prod­uct to smaller groups rather than large groups.

Yes, attack sites with larger audi­ences too. But, com­ment­ing on oth­ers’ blogs makes you seem more per­son­able and respectable.

It’s much bet­ter to drive 5 peo­ple to your sales page who will actu­ally buy your product rather than dri­ving thou­sands of peo­ple who won’t even buy. So, the more personable you can be when it comes to your word of mouth adver­tis­ing, do it.

2. Con­test sponsorships

I get emails all of the time from others ask­ing me to donate a free review trial of my services. It sounds crazy to give your prod­uct away for free, but it’s actu­ally an incred­ible mar­ket­ing opportunity.

If peo­ple see that they have an oppor­tu­nity to win your prod­uct for free, they will jump all over it (if they really want it). If they win it, con­grats to them. But if they don’t, they may still want it and actu­ally buy it.

Besides that, the blog­ger run­ning the con­test will def­i­nitely include a link to your sales page in their post, so if their con­test goes viral and your link s on that page: say “Hello!” to a lot of new visitors/customers!

3. Give­aways

When you write the post on your blog intro­duc­ing your new prod­uct, why not start some hype and give away a few of them for free?

giveaway

You can cre­ate a con­test out of it to start even more buzz, but only give out a few of them for free. This may harm sales, but if you post a tagline such as:

The first 5 peo­ple to retweet/comment this post will get a free copy of my product.

That way, peo­ple will get a lit­tle involved in your com­mu­nity and at the same time pro­mote your prod­uct.

Trust me, the word “free” works a lot bet­ter than a price tag, so really con­sider a few give­aways here and there.

4. Cre­ate a spe­cial launch price

A way to cre­ate some good buzz instead of giv­ing some­thing out for free is to cut the price of your prod­uct for launch day. This is an extremely effec­tive way of mar­ket­ing your prod­uct to peo­ple as you are basi­cally telling them “you can save money on this great thing now, but only if you act right now.”

I rec­om­mend you cut the price by about 20- 30% and leave it like that for a week. This seems crazy, but it will actu­ally make you more money.

The first week we launched our prod­uct, we made a few thou­sand dol­lars. In just that one week, we haven’t had a 4 figure week with our prod­uct ever since, but it does still sell well enough.

As a mat­ter of fact, we can guar­an­tee that the last day your price is reduced will be your high­est earn­ing day!

5. Cre­ate deals

This may or may not work for you as it depends on the prod­uct you have. But, cre­at­ing some sort of spe­cial deal to fur­ther entice some­one to buy your prod­uct is a genius way to make more money.

Things like “buy one get one free” aren’t just mar­ket­ing cliche, they’re effec­tive sale pitches. Don’t be afraid to pitch your prod­uct, just like you would with an affil­i­ate link!

Happy sell­ing!

I have just gone over with you the best ways to pre­pare and launch your prod­uct. These are all of the things I did myself to launch such a suc­cess­ful prod­uct for myself that I guar­an­tee if you fol­low right, you will make some great money as well.

Prod­ucts and automated online services are with­out a doubt the future of mak­ing money blog­ging.

Mostly more generic web­sites (like Ama­zon) would be the only ones sell­ing something, but with blogs becom­ing a huge hit, we will see more and more blog­gers start sell­ing prod­ucts for them­selves.

Get into this mar­ket as fast as pos­si­ble, because the blog mak­ing the most money in your niche is the blog that will be the most suc­cess­ful of them all.


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