Have you heard or read about Pinterest?
If so, you may well be familiar about how it works. If not, a simple search on the internet will do. About 75 million people around the world take Pinterest as the marketing platform of choice.
From bloggers, corporations, businesses and brands, all take benefit from Pinterest. You can join the team and start marketing your products or services on the Pinterest.
Here are some tips that’ll help you identify its usefulness for marketing your brand at Pinterest!
Getting Noticed On Pinterest
Unlike other platforms, Pinterest allows maximum 500 characters. Though using all 500 is not mandatory, as people don’t like reading long stuff here, it should have more than a tweet (via Twitter).
You will touch the sweet spot by keeping your post between 200-300 characters. This length is likely to get you more pins.
While writing a description, make sure you keep it optimized with keywords and hashtags. Each description should contain two or three keywords, one or two hashtags and eventually a call to action.
Keywords and hashtags makes it easy for people to find your content through the Pinterest Search Engine. It will also give more exposure to your business and brand.
Forming Group Brands
Creating group brands is an underrated but effective way of marketing your business on Pinterest. You can update your group brands by yourself and by your chosen team.
If you have enough active contributors on the platform, it can help you grow your audience in a systematical order while also getting more pins simultaneously.
Keep in mind that these boards can provide you unparalleled marketing not found on other marketing platforms.
Participate in Group Boards
Being a part of group boards will get you to interact with many followers without wasting your time growing them separately.
Each group board becomes more popular as more people contribute. How this works? It is simple. The group board appears in the profile of each contributor.
Whenever a new member clicks on the “Follow All” tab, he starts following all board members including their group boards. Imagine following thousands of members and getting notice by many group boards.
The more you contribute to a board, the more your It will instantly starts promoting your business.
Repin Your Successful Stuff
If something worked once, it could work again right?
Your pins are hot and getting attention on Pinterest. Now is the time to repin your successful work so that new members who missed it initially, could see it.
Additionally, repining your successful work will get you more repins in return. Though this will not promote your stuff like blog posts, but it will give your followers a pattern to repin your pins and revisiting your profile.
Although it looks time consuming at first, sticking to this procedure will get you more pins over time. In addition to the above, adding pictures to your blogs and stuff and going beyond your usual niche will also get you more followers.
Pinterest is one of the fastest growing marketing platform in the world! If you got your act right here, your business will prosper like no other.