Onsite Website Checklist 2016 >>> Get More Visitors With Easy Recommendations!

I show some important thing about “how to get higher traffic?” topic (SEO, Social, User Experience), and some thing about easy competition analysis.

The Content:

  1. Mobil devices
  2. The domain
  3. Social media
  4. Meta data
  5. Content analysis
  6. Links
  7. Technology
  8. Website Page Speed

1. Mobil devices

Mobile / Tablet version

Based on current trends, the use of the Internet will soon be more accessible from mobile platforms (smartphones, tablets) rather than from desktops or laptops.

It is advised to be prepared for this today in order to maintain and increase good Google rankings.

Important: in case of mobile searches, Google ranks mobile-friendly sites preferably! Top priority!

Apple icon

The Apple icon is part of Apple’s OS family products which helps the navigation on mobile platforms.

Depending on the settings, the visitor can reach specific functions or files by clicking on the icon.

Meta Tag (viewport tag, mobile devices)

With the help of the meta viewport, we can determine whether users can zoom into our website or not.

Example: <meta name = “viewport” content = “width = device -width, initial – scale = 1.0, minimum – scale = 1.0, maximum – scale = 3.0 ” />

This code defines that the user can zoom in up to three times of the displayed web page relative to the display screen.

Important: It is not advised to limit the magnification.

Flash content

Although since 2008, Goolge takes significant steps to interpret the swf files text and javascript content, it is recommended to avoid making / using a flash-based website.

The reason is simple: javascript redirects on flash content cannot always be understood by Google. Consequently, the indexability of flash websites is difficult. Avoid!

2. The domain

Domain / URL length

Based on Google’s recommendations, short and meaningful URLs should be used. Long URLs can be sometimes scary for users. Too long URLs are unfriendly, confusing and it is difficult to remember them.

Therefore, the use of too long URLs should be avoided! (e.g. http://x.tips/seo/audit/analyse/domain/lenght/description/……)

Alexa rank

Alexa’s traffic ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A website’s ranking is based on a combined measure of unique visitors and pageviews.

Unique visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview.

If the Alexa value 0, it indicates that sites with relatively low measured traffic will not be accurately ranked by Alexa.

IP address

On its own, if a webpage’s server IP address is on the spam list, it is not a disadvantage in terms of search engine optimisation. Quite often, hundreds of different websites can be found on shared storage locations (shared hosting).

However, being on the spam list can cause countless inconveniences: the corporate email, newsletters, promotional offers will not reach their target.

Therefore, it is important to regularly check that the IP address where the website is located, is not on the black list!

3. Social media shares

Facebook shares

Facebook is one of the most popular social networks around the world.
The use of Facebook share buttons on a website is recommended.

Google Plus

Google Plus (Google+ or abbreviated G+) is a private community site provided by Google Inc. which was launched in June 2011.

Google aims to create the world’s largest social network site.

It is recommended to incorporate the Google Plus sharing button to a website too.

Twitter

Twitter is a special microblogging service (since 2006) that allows users to publish short entries and image / video (unformatted text up to 140 characters long).

Since Twitter is one of the world’s most visited website, it is recommended to incorporate the Twitter sharing button to a website.

LinkedIn

LinkedIn is the world’s most popular business social network (most experts, business leaders, policy makers).

The use of LinkedIn sharing button on a website is recommended.

Pinterest

Pinterest is one of the most popular social networks around the world mostly with female targeted audience.

It is recommended to incorporate the Pinterest sharing buttons (Pin, Rich Pin) into our website.

4. Meta Data

Meta keywords

The use of <meta name = “keywords ” content = “”> is completely unnecessary since September 2009. Google had published at the time that the meta keywords ranking in the search results does not count. Hence, the use is not recommended.

It has no practical use, however, the competitors can get an idea of what phrases the website is optimised for.

Meta description

The <meta name = “description” “content = ” “>, i.e. page showing meta tag provides information to Google and to other search engines as to what can be found on that page.

The content of the meta description should be attractive and up to 160 characters in length, because the longer hit list is displayed only in exceptional circumstances.

The <meta name = “description” “content = ” “> should be placed in the <head> section of the websites. If the meta description is written well, you can get more visitors from the hit lists.

Open Graph Protocol

We can identify the relationship between the different elements on our website for the search engines and social networking sites (e.g. Facebook) by using Open Graph.

For example, we can tell about an element that it is an image and we can set its URL. It is an excellent choice for telling the social networking sites which images we want to use as a preview image.

For example: <meta property=”og:image” content=”http://x.tips/pr-gov-capital.png” />

Generator

The “Generator” designation indicates how and in what system the website is built.

This could be a website builder software: e.g. “< meta name =”generator” content =” Front Page “>”, or a CMS, for example . “< meta name =” generator ” content = ” WordPress “>”.

For safety reasons you should avoid using the generator meta: if it turns out how and in what system the website was made/built, it is easier to be attacked.

Dublin Core

By using the Dublin Core Metadata Initiative (DCMI) we can give different data to the search engines about our website, which will complete the HTML metadatas.

Using the Dublin Core is a big advantage in SEO, because we can define extremely detailed and relevant informations for the search engines.

Example of use:

  • <link rel=”schema.dcterms” href=”http://purl.org/dc/terms/”>
  • <meta name=”DC.coverage” content=“United Kingdom” />
  • <meta name=”DC.description” content=”pr.x.tips – OMG!! Profit!!” />
  • <meta name=”DC.format” content=”text/html” />
  • <meta name=”DC.identifier” content=”http://x.tips” />
  • <meta name=”DC.publisher” content=”pr.x.tips” />
  • <meta name=”DC.title” content=”Omgprofit – OMG!! Profit!!” />
  • <meta name=”DC.type” content=”Text” />

5. Content Analysis

Language

Language code is used to define in which language the content of the website is written.

The major search engines (Google) use more sophisticated ways of determining the language of the page by analysing the content, although it is worth to set for smaller search engines.

Title

The page title, i.e. < title> section also appears in the search results . When someone starts a web search, the text of the < title> section will appear in the search engines with the most powerful highlight.

The < title> will clarify the content of the websites for both potential visitors and the search engines.

The < title> must be placed in the < head> section. It is important that each page title is given a specific content matching specific wording up to 70 characters in length!

If the < title> wording is sufficiently attractive and informative, than search engines can get more visitors.

Text / HTML ratio

The code / text ratio of the website itself is not a ranking factor. However, it shows the content written for the users compared to the full code of a webpage.

10-20% has been generally accepted, as more text content of a number of expressions can be used for what people search for potential visitors (synonyms, paraphrasing, specifications, etc…).

As the search engines and visitors are mainly looking for content and interpretation of the text, it is important to have a meaningful website which is informative and provides useful texts.

Note: the code / text ratio is a relation and it is possible that a more meaningful webpage with a 10% value means more text than the value of a 30 % website!

Flash

Although since 2008, Goolge takes significant steps to interpret the swf files text and javascript content, it is recommended to avoid making / using a flash-based website.

The reason is simple: javascript redirects on flash content cannot always be understood by Google. Consequently, the indexability of flash websites is difficult. Avoid!

Frame

The use of the “iframe” elements on websites should be avoided, since these contents are not considered as parts of the website.

Using certain web features is not a problem (for example, Facebook boxes, Google maps), but to embed complete webpages into other web pages in terms of search engine optimisation should be avoided.

Keywords consistency

It is recommended to highlight the main content of the website for both visitors and the search engines in the “title”, “meta description” and “heading“ sections.

Headings (H1-H6)

The heading marks (“H tag “-s ), also known as the “headline tag”- s clarify the side structure and the content of the website. A total of six
<h> notations exist, from <h1> to <h6>. <h1> is the most imoprtant and <h6> is the least important.

Note: only one <h1> shoud be on the website. The different heading sizes help to clarify the hierarchy of the structure and content of websites for both visitors and search engines. Therefore it is very important to use the correct heading structure!

Images

The “alt” or “alternative ” attribute can describe the content of images for search engines.

Today’s search engines are not yet able to interpret the information shown in the pictures, so the “alt” text is very important.

Example: < img src=”http://x.tips/omgprofit.png” alt=”OMG!! Profit!!”>

6. Links

Search engine friendly URLs

The use of search engine friendly URLs are important (e.g. http://x.tips/onsite-seo-checklist). Both the users as well as the search engines (e.g. Google) recognise the words in the URL.

A talkative “URL” is easy to understand and remember, therefore the use of it is a high priority!

Underscores in the URLs

In terms of search engine optimisation, it is not important if a webpage uses a hyphen (-), or underscore (_).

Based on Google’s recommendations, keyword driven URLs (e.g. http://x.tips/onsite-seo-checklist) the dash is recommended. In case of related words (e.g. http://x.tips/2016_checklist_bla_bla_bla) the use of underscore is recommended.

Recommendation: depending on the type of the page, you should use a single URL structure, but it should be kept in mind that the use of dash is much more preferred (based on user experience).

Links

Internal links

It is important that a web site is mapped as much as possible for the search engines, so the proper use of internal links is a priority.

Obsolete (broken) links should not be on your website because it would spoil the user experience. It also sends out the message to search engines that our website is not up to date.

External Links

It is not only the inward links that are important in terms of search engine optimisation, but the outward links to other web pages as well.

Make sure that there are no out of date outward links. Also, avoid referring to websites that are punished by Google as it would spoil the image of the website’s reliability.

7. Technology

Redirection (www / not www)

Some of the search engines still takes it as internal duplication, if an URL with www and non-www version is also available.

Proposal: should therefore only be used in one version. For example, redirect the www version to the non-www version.

Favicon

The favicon (i.e. “favorites icon”) is a special icon for websites, which was invented for making the navigation in the web browsers easier. For example, the icon may show up at the beginning of a browser tab, favorite items and the address bar.

Besides .ICO, browsers also support .GIF and .PNG file types (even animated favicon is possible).

The favicon must be placed in the <head> section of the webpage.
Example: <link rel=”shortcut icon” href=”http://x.tips/favicon.png” type=”image/x-icon” />

Doctype

HTML stands for “Hyper-Text Markup Language”. This is the language that web pages are written in. Also known as hypertext documents.

Web pages must conform to the rules of HTML in order to be displayed correctly in a web browser.

HTML5 is a core technology markup language of the Internet used for structuring and presenting content for the World Wide Web.

Encoding

Character encoding is used to represent a repertoire of characters by some kind of an encoding system.

Different languages use different character encoding schemes.

Important: character encoding of the website should always match to the given language! In case of English websites, it is UTF-8.

Deprecated HTML

Even today, many websites use obsolate HTML notations. The use of obsolated HTML is not recommended, because there is a better and more modern way.

A tag or attribute is considered obsolete if it was part of the older standards, but currently, it is no longer part of the new standard.

Outdated browsers can interpret the HTML tags, but they should be replaced with better solutions, to modernise them.

Printability

It is possible that the users would like to print the content of the web site (for example, important articles of their interest). In this case, the use of the printer-friendly CSS could be helpful. This aims to solve the unnecessary aspects of print materials (e.g. ads, sharing buttons, images, embedded images and videos) not to appear in print.

The use of printer-friendly CSS is highly recommended!

404 Page

Google recommends that care should be taken in the case of the 404 pages to retrieve the web server. It should return a true 404 HTTP status code, which prevents Google and other search engines to index the non-existent 404 pages.

Robots.txt

The robots.txt is a special text file which can help the search engine’s robots. We can deny or allow our pages to appear in the search results.

We need to use the robots.txt file when we don’t want Google or other search engines to crawl some published content on our website. Consequently, not showing them in the search results.

Sitemap

The sitemap is not important for the users, but it is for the search engine robots to assist in mapping websites.

The use of sitemaps on websites with many sub-pages (shopping carts, online magazines) as well as flash-based websites is a high priority.

Important: the sitemap should always match the content of the current website, otherwise it will generate 404 pages!

Analytics (for example: Google Analytics)

Google Analytics (abbreviated as GA) is Google’s free statistical service which provides detailed statistics about visitors.
Google Analytics helps webmasters to optimise their websites and increase the number of visitors. You might want to use event tracking from Google Analytics (http://www.google.com/analytics/)
It shows among other things:

  1. from where (direct, social networks, search engines, or from which city / country)
  2. how many visitors
  3. to what sub-pages
  4. what demographic segment (age, interests, gender)
  5. from what devices (mobile, desktop, tablet) they come
  6. what do they do, where do they go within the website
  7. what are the weakest and strongest pages
  8. where most of them drops out
  9. what is the problematic part of the website, why many visitors leave, etc…

Google Analytics shows a lot more. For example, it can be compared, which website the visitors are more likely to buy from. From Google, Facebook or directly from a website. The use of GA is highly recommended!

Google Tag Manager

Google tag manager is a free tool that consolidates your website tags with a single snippet of code and lets you to manage everything from a web interface. Highly recommended!

Email encryption

It is very easy to collect email addresses from a plain text on the website; therefore email addresses can be easily collected by special softwares (spambots) for the purpose of spamming. It is recommended to protect email addresses!

From the search engine optimisation point of view it is irrelevant. However, a lot of time and resources could be saved if we don’t have to deal with spams.

8. Website Page Speed

Server response time

The proper server settings is an important part in our page loading time.

We can have optimised code, but if our server responds slow it is not worth much.

Important: in order to have a successful website the server response time is a key factor.

Table layout

A multiple, table-in-table arrangement slows the loading of web pages, and therefore, should be avoided!

Examples of poor use:

<table>

<tr> <th> column 1 </th></tr>

<tr>

<td> column 2</td>
<td>
<table>
<tr><td>Multiple table 1 column</td></tr>
</table>
</td>

</tr>

</table>

Number of HTTP resources

The number of the HTTP sources shows how many different sources were used by loading the website: CSS and JS files, images, other elements.

Important: more HTTP sources cause slower loading time.

Number of source domains

The number of source domains shows from how many different domains the elements of the websites are loaded.

Render blocking resources

“Above the fold”, or the top fold of the page, refers to the portion of the page that the user can see without scrolling down.

It is worth to set, even with inline method into the HTML, the settings for that element which shows up in that portion of the page, so the user does not have to wait until the rest of the page loads.

Javascript

The speed of the page load is a very important (indirect) ranking factor. If a website loads slowly, it will cause high bounce rate from our site.

Fast loading sites bring higher conversion (more sells, orders), give better user experience and directly affects Google ranking. It is a high priority.

Loading many javascript files slow down the page load, but by minifying and compressing we can make our website faster.

CSS

The speed of the page load is a very important (indirect) ranking factor. If a website loads slowly, it will cause high bounce rate from our site.

Fast loading sites bring higher conversion (more sells, orders), give better user experience and directly affects Google ranking. It is a high priority.

When using inline CSS it should be noted that the use is only recommended on the website’s “above the fold” part!

Browser cache

Each element which can be served statically (e.g. css, javascript, images) can be added to the browser’s cache.

Important: By using it, we can significantly reduce the loading speed of the page. It is strongly recommended to use!

We can set different expiration time for each type of elements. This expiration time will let the browser know, how long it may store the files and may avoid to download it again from the server.

Image optimisation

More images on a website cause slower load. That’s why it is important to optimise our images on the site.

We have a lot of opportunity to achieve this, for example:

  • Reducing image dimensions
  • Using the proper file formats
  • Changing the image quality
  • Using lossless compression

One Response

Leave a Reply

Web Statistics