LinkedIn Marketing Tips – 2016

Getting your business marketed on social media networks is a common thing these days. Essentially, these networks are a great help in expanding your business. Moreover, they also help you garner more visitors who in turn end up as clients.

LinkedIn is one such network that stands today as a forum with just over 400 million users in 200 countries. You can use this platform as a powerful marketing tool for your business. Here are a few tips that you can use to market your business through Linked In:

Start Off With LinkedIn Recommendations

Unlike other social media platforms, you can get recommendations from your users (or other connects) on LinkedIn. Each recommendation made on your personal or company page can be viewed by every member in your network.

Naturally, it will help you get more exposure and will facilitate you with a recommendation badge each a customer recommends your business.

If your budget allows, you can also take benefit from LinkedIn recommendation Ad program. This program will strategically place your recommendations on your profile.

Ask Your Employees To Post Content

It would be better for you if your employees have the skill and knowledge for providing you an insight and experience on how to post on LinkedIn.

It will also give you an idea about their loyalty to the company. Although they may require help writing quality posts, you can hire an editor to fine tune their writing.

The reality is that developing marketing content for LinkedIn is easier than writing posts on other platforms.

All you need is to develop insightful and informative content to generate leads. Doing so will help your business create a name for itself.

LinkedIn Pulse

Unlike bigger corporations, smaller business have little time and money to spend on generating content. For this reason, they fail to make posts regularly. To address this issue, you can join different LinkedIn groups where your customer are active.

Engage them by asking their problems and provide them with solutions. LinkedIn has more than a million post publishers. The only way to get noticed is writing targeted content!

Tag Your Connections in Content

LinkedIn allows you to tag your connections your content. Doing so will ensure that they aware of each of your posts.

Moreover, they are also notified through email. Just type the “@” symbol followed by the name of the person you want to get and you are good to go. However, make sure not to overuse this function or your connection might start taking your posts as spam!

Just tag them when you think of it as absolutely necessary to keep them informed.

Use LinkedIn Advanced Marketing Apps

There is a list of advanced apps that LinkedIn offers you.

By using these apps, you can boost your business and enhance your profile. You can also create brands, expand your network and generate more leads.

Apps like Slideshare will help you create a video that’ll play automatically each time a customer lands on your page.

If you are an author, there is the Amazon reading list that helps you promote your book to the targeted customers.

The above tips will help you market you market your business on LinkedIn efficiently.


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