When influencer marketing is mentioned, it looked like you’re placing so much power in the hands of a few individuals.
You may also further feel that these people are not in any way connected to your company. However, that is not the true picture of influencer marketing.
On the contrary, influencer marketing is a powerful tool for selling to your target market. The process is very effective and powerful.
We are in era when customers are really tired of ads bombing, this is why influencer marketing may save you from the increasing failed ads.
Sadly, so many people are not willing to give influencer marketing any chance. In this article, we will look at 5 reasons you should try influencer marketing.
Influencer marketing is growing
Though there is no sure way to get desired result, however it’s important you pay attention to certain facts that may give you hint on what is on trend. The fact that influencer marking is experiencing budget increase shows that more people are paying attention to it.
According to Tomoson’s Influencer Marketing Study, about 59% of marketers will increase their budget for influencer marketing in the next coming year. In similar trend, according to Business 2 Community, 80% of marketers will increase their Influencer Marketing budget.
All these means that influencer marketing is gradually getting the much needed attention. So, you can tap from it too.
Youtube influencers are very popular among teens
YouTube influencer marketing is really effective when you’re targeting teens. According to ranking talent survey carried out by Variety, 8 out of the 10 spots were occupied by YouTube creators.
The survey further exposed that YouTube influencers outranked traditional celebrities in influence and teens’ emotional attachment.
It will interest you to know that adults also find YouTube celebrities very influential and credible. According to research by Ad Age, adults based in the US see YouTube stars 5x more credible and influential than the traditional celebrities.
Those who made use of influencer marketing agreed it was productive
Judging from the research carried out by Augure, about 81% of the marketers who made used of influencer marketing attest that it was effective.
The research further stated that about 93% of marketing pro are confident that influencer marketing is an effective strategy for brand awareness. Also, 75% say that influencer marketing is effective for lead generation. You can hoe effective it is.
Consumers will go for native ads instead of traditional ads
Influencer marketing is a form of native advertising which works by attracting users through content instead of pushing out traditional ads.
Based on the study by MDG Advertising, 70% of consumers would prefer to learn something about a product or service via content instead of through traditional ads.
In this situation, influencer content which is a form of native ads become a win-win scenario for everyone involved.
Judging from MDG’s claim, “Advertisers and marketers gain a more relevant and engaging way to reach their target markets. Publishers make money from selling branded content to advertisers while consumers get more of the kinds of content they are searching for.”
Traditional mode of ads are becoming ineffective
In reality, traditional mode of ads is becoming ineffective. According to Google’s Display Benchmarks Tool, the average click-through rate (CTR) of ads that are displayed is around 0.06%. This is quite poor and you may be losing money.
Also remember that some online surfers now prefer to block ads completely. This means you you may be paying for service to promote your business while your audience block your ads.
According to Reuters Institute, 47% of online consumers now use ad blocking technology to prevent ads displayed to them. As a result of this ugly trend, influencer marketing is best as alternative means of advertising.
We hope you will be giving influencer marketing a shoot this time around after reading this article.