Important Google Ranking Factors to get Higher Traffic!

Because: if you haven’t traffic, you haven’t sales!

There are more thousand ranking factors used by Google to rank a site. Hearing the numerous amount of factors used, can be quite intimidating especially for a newbie in the internet marketing business.

However, this number shouldn’t scare you off your pants as not all are extremely important. Irrespective of the fact that not all of these factors are extremely important, some are indeed a must have or rather a must follow up factor in order to gain excellent and top ranking by Google.

If you have just had that site of yours launched and looking for ways of getting your site ranked among the top  websites by Google, then worry no more as this article aims at providing you with a substantial and well detailed list of the most important Google ranking factors.

Onsite SEO Factors

The way and manner you have that web page of yours optimized, is of optimum importance as it is one of the most important factors that affects your site’s ranking.

Below is a list of the various page optimization factors, responsible for the visibility of a site when searched on Google:

  1. Ensure that your Keywords are in the title (<title>) tags: Putting your keywords in title tags is one of the most strongest and reliable ways of gaining strong signals from a search engine. The tag should contain brief and substantial description of the pages content. This is owing to the fact that search engines make use of tags in displaying the various titles of a search result. Also including a keyword in your title tag is of great benefit as it essential in the determining what the search engine should rank your page. Ensure you place your keyword at the start of your title tag as pages tagged this way, stand a better chance of been properly ranked compared to those whose keywords are closer to the title tag.
  2. Ensure your most important Keywords are in description tag: It is of optimum importance that your keywords are placed in a description tag as this is of relevant importance to the search engine and the searcher. Putting your keywords in descriptive tags is crucial for gaining users clicks from search engine pages.
  3. Ensure your Keywords are in H1 tag: H1 tag is another relevant factor responsible for the site ranking on on-page factors. Its importance cannot be fully detailed here. Note that it is also a good practice to include your keyword are in H1 tag.
  4. Use Keywords in the pages copy: Using keywords in pages copy is one of the relevant ways of increasing your page rankings. Though this used to be one of the surest ways of increasing a page chances of being ranked, its mode of placement has changed.
  5. Content Length: Nowadays, website users wants more than just basic information about a site when searched upon. Therefore Google has made it its priority to ensure that sites with authoritative and informative contents are ranked first. Therefore it is of optimum importance that one writes long and educative description of their sites.
  6. Avoid duplicating your contents: Duplicating contents can influence your ranking in a negative manner. Ensure that your page contents are not duplicated, and try as much as possible to make sure that your contents are of original copy.
  7. Canonical tag: Canonical tags are used to avoid the duplicating of a content in two similar URLs. This is because avoiding the use of similar content in two similar URLs sometimes seems impossible and highly demanding. Canonical tag therefore notifies Google that a particular URL is the equivalent of another, irrespective of the fact that both pages have same content, they should be treated as one.
  8. Image Optimization. Optimization does not only occur in texts, rather it occurs in media too. Therefore ensure that you place captivating and educating images on your pages as these can also be used in sending relevant signals in place of text, caption and description.
  9. Update your Contents Regularly: Make sure that you update your contents regularly as Google prefers freshly updated content. That doesn’t mean that you should update your page content regularly but rather you should ensure that you edit your page contents least once in every 12 months.
  10. Outbound Links: Sending links to authoritative pages, sends trusts signals across search engines. If for instance you own a site and you place an advert on that site, there is every possibility that your users to learn more about that advert via that link placed on that advert. This is one of the huge factor used by Google in the determination of a ranking factor. Ensure that you do not link too many pages on your page as this could have some lower the Page Rank.
  11. Create Internal Links: Creating internal links on your pages can assist in creating high Google ranking factor.
  12. Use Keywords in your URL: Using keywords on your URL slug, is another very relevant method of increasing your Google traffic (user friendly URL gives higher CTR!!).

Factors that affect Site Search

There are quite a number of factors that affect your search visibility these factors include:

  1. Sitemap: Sitemaps aids search engines in ensuring that your pages are properly indexed. It is one of the simplest, effective and most efficient method of notifying Google of your website contents. Make html sitemaps for your users, and xml sitemaps for search engine bots!
  2. Domain trust: Building a domain trust, is of optimum importance. This is because Google ranks pages with high trust factors high unlike those with low trust factors. Therefore endeavor to build trust factors round your domain (no spam links, no copycats, no cheap&slow free webhosting, no bad IP neighbour, etc.).
  3. Server Location: Your servers’ location really helps in boosting your rankings. if you have Spanish online business, you must rent server from Spain!
  4. Mobile Optimized Site (responsive, AMP sites): Use of mobile devices in the search for sites, has increased tremendously over the past few years. As a result, having an optimized mobile site, also enables your site to be among the top ranked sites.
  5. Google Webmasters Tools Integration: Lastly, having your site verified at Google Webmasters Tools aids in elevating your sites Google ranking. This is because, this tool provides a better valuable data which can be used in the proper optimization of your site.

Off Page Factors

There are some external factors that are put into consideration by Google when ranking pages. Below are some of these key external factors.

  1. Number of linking domains. Ensure that there are sufficient number of domains linked to your page, as this is one of the most important Google ranking factors.
  2. Number of linking pages. Similarly, the number of linking pages to your domain site, is another ranking factor too as Google ranks pages with more links from individual domains than single domains. Therefore ensure that your pages have individual/varied linking pages.
  3. Link Relevancy. Ensure that your page contains links from pages that have similar contents with your page as this is also one of the ways Google ranks pages. Relevancy is the new Pagerank!
  4. Authority of Linking Domain (DA). Another ranking factor is the authority of a domain. This is owing to the fact that a link from a low DA page on a high DA site is worth more than that from a lower DA.
  5. Links from homepages. Getting links from homepages of a linking domain, helps your site to ranking in Search engines. This is owing to the fact that these homepage links, carry more strength than those on one of its own pages.
  6. Number of Dofollow / Nofollow links. Google has made it clear that they do not count nofollow links (i.e links without followup attributes) as links. Rather the number they count links with dofollow attributes are counted as links. Therefore ensure that your links are that of the dofollow links as this also affects your Google rankings.
  7. Diversity of Link Types. Do not create numerous links of the same category on your site. This is because Google sees the same category of link as a spam and this also affects its ranking on your site negatively.
  8. Contextual Links. This type of link affects the content of a web page. Therefore endeavor to make sure that your contextual links worth more than your sidebar link.
  9. Link Anchor. Anchor text of a link was initially used as a strong ranking factor, but today the reverse is the case as it negatively impacts on a site ranking. Therefore, avoid using link anchors.

Domain Factors

There are some domain factors that affect the ranking of a site. Some of these domain factors are listed below.

  1. Domain Registration Length. Domains registered for over a long period of time (for example 5-10 yeras) is considered is considered a secured and trustworthy domain.
  2. Domain History. Try as much as possible to prevent your domain from being penalized as this could also affect your site current rankings (for example chinese spam sites).
  3. Country TLD Extension. In considering targeting a specific local market, try as much as possible to have that country’s specific TLD extensions as this is also another way of achieving better rankings (for example “.hu” tld for Hungary).