Google All Ranking Factors 2017

220+ Direct and Indirect Google Ranking Factors for 2017

Do you have a popular website? What’s next?

A question that most website owners ask, the answer is simple, “audience for your website”, easy to say but a very hard task to do.

Normally, there are lots of available traffic vehicles for your website. But it requires extra budget in order for your website becomes visible. But wait, if you don’t have enough extra money for you to pay for advertisement why try these effective strategies for your website to get noticed.

Rank your site on Google” aim for this, getting on top should be your first priority for you to achieve success on your venture online. During the years passed, research has been conducted and it reveals that more than 200 factors available for your website to rank in Google.

Well, if you are that curious to know or eager how to rank your site on Google, we then say “congratulations” you hit the jackpot.

This is gold mine.

Most people even ask you to pay for them to share on these lists. So to help those new people on this challenging digital world, we compiled a complete list for your website to be on top.

However, there are elements which are proven based from our experience, some might be controversial, since there are certain factors in ranking a site and even from weird speculations from SEO gurus.

So let us cut short the introduction and move on to the most exciting part of the topic, so prepare yourself and be sure to use it for your ultimate success online.

(If you search “on the fly” quick tips for your website: these optimization tips will be very helpful for better SEO ranking, and get higher conversion.)

Table of contents

1) Manual ranking

Google filed a patent for this system. This will allow them to integrate human editing to SERPs.

Domain SEO Signals

2) Domain age

This one is on the top list, but wait, there are experts claims that this one is not important at all.

A senior engineer at Google, Matt Cutts says that “In the Google algorithm domain, age is a very crucial element. High-quality content plays a vital role than the age of the domain.”

Web Archive

3) Domain history

Google is getting smarter every day, when you have your old domain. Google looks at its history and decides whether your domain is “bad” or “good”. This algorithm designed by Google talks your status on the World Wide Web “WWW”.

Google loves ranking site with good reputation and content. The next time you buy your domain name “make sure to check its history”.

4) Domain registration length

Google’s Matt Cutts also argues that no search engine uses the length of registration as a key factor to ranking of sites. If an organization terms that as a factor, that would be a big issue instead.

The main reason to that will compel you to renew your domain if it is the primary area of your site and if you want to retain it for a while, or you would just replace it so that you don’t worry about your domain expiring.

5) Parked domains

Before this have become popular in the past, but last 2011 around December Google decreased the search visibility of parked domains.

6) Country code TLD

Country based Top level domain (TLD) this boosts ranking on search engine based on specific country (.hu, .de, .at, .fr). But has limits on global ranking.

7) Private domain registration

This has become a controversial topic, the battle of “Public VS Private”. No claiming statement has been released by Google regarding this matter concerning the best one to choose.

However, websites with “whois” protection when checked reveals that it has several factors like directing to different webmasters than the one who build the site.

Expert suggestion, “be honest” especially when dealing with search engines. Make sure to place relevancy of your statements and keyword as Google use it as one of the factor in ranking your website.

8) Whois penalty from Google

Once the owner of the website indentified by “Google” and marked as spammer, all websites owned by the person will be scrutinized.

9) Domain length

The length of your website name is not the factor in getting your site on the top, we have not confirmed this, but somewhat this has been happening. Based from website experts that we asked, domain name matters.

The smaller the length the better” domains names that are easy to remember plays a vital role for your site to be listed on the top.

Domains are categorized depends on the keywords, with different value. There are people known as “domainer” who parks domain names. For most case a single domain can even be sold to more than 1,000 dollars.

10) Keywords related domain

The use of your keywords related on your domain, if you notice when you type certain keyword on the search engine, the keyword result normally found on the site and the description.

This is relevancy signal as the keyword appears in bold in the search engine result.

11) Using your keyword as the first word of your domain

Get extra edge on other website by placing the name of your domain with its keyword target. This one is indisputable criteria for keyword ranking in boosting your website on the top of the search engine results.

12) Sub-domain keyword

This is one factor for your site to rank thru keyword ranking, placing your keywords on the sub-domain. By placing your keyword on your sub-domain help boost website ranking.

13) Exact Match Domains (EMD)

EMDs plays a vital role in ranking a website, thru the years with so many Google algorithm updates in ranking a website, EMD has always been there and considered as of the deciding elements in SEO ranking.

emd matt cutts

But Google is still adjusting on exact match domains (like with low quality content in the search results. Targeting EMD what has great quality edge other websites.

14) Domain Trust Score

This is termed as “site trust”. This is done thru the number of legitimate links from trusted sites. This one is important in term of SEO ranking.

15) Authority of the domain

Domain with authority is a ranking factor in SEO, the authority in linking your website to established domains.

16) Diversity of the domain

Update on Bigfoot reveals that they are adding more and more domains to the SERP page. And it seems that this has negative effect due to overcrowding.

Onsite SEO Content Signal

18) Keywords in your Title

Placing keyword on your title is a good is technique for you to increase your website SEO ranking.

19) Keyword position in Title

Placing keyword on your starting title tag, keywords placed on title tags perform better than keywords placed at the end.

20) Title and description with LSI keywords

Using LSI on website on title and website Meta description increases the SEO ranking as Google distinguish on synonyms.

21) H1 – second Title tag with keyword

H1 tags are “second title tag” by incorporating appropriate keyword on H1 tag, your website ranks up on Google SEO ranking.

22) H2 and H3 keywords

Your keywords should be placed in tags, make sure they appear in subheadings, you can use the H2 or the H3 format. This is one of the factors for your site to be rank.

23) Correct heading structure

The heading marks (“H tag “-s ), also known as the “headline tag”- s clarify the side structure and the content of the website. A total of six <H> notations exist, from <H1> to <H6>. <H1> is the most imoprtant and <H6> is the least important.

heading- structure

The different heading sizes help to clarify the hierarchy of the structure and content of websites for both visitors and search engines. Therefore it is very important to use the correct heading structure!


  1. placing text in heading tags that wouldn’t be helpful in defining the structure of the page
  2. using heading tags where other tags like <em> and <strong> may be more appropriate
  3. erratically moving from one heading tag size to another

24) Using meta keywords

The use of <meta name = “keywords ” content = “”> is completely unnecessary since September 2009. Google had published at the time that the meta keywords ranking in the search results does not count.

Hence, the use is not recommended. It has no practical use, however, the competitors can get an idea of what phrases the website is optimised for.

25) Using meta description

The <meta name = “description” “content = ” “>, i.e. page showing meta tag provides information to Google and to other search engines as to what can be found on that page.

The content of the meta description should be attractive and up to 160 characters in length, because the longer hit list is displayed only in exceptional circumstances.

The <meta name = “description” “content = ” “> should be placed in the <head> section of the websites. If the meta description is written well, you can get more visitors from the hit lists.

26) Using Dublin Core

By using the Dublin Core Metadata Initiative (DCMI) we can give different data to the search engines about our website, which will complete the HTML metadatas.

Using the Dublin Core is a big advantage in SEO, because we can define extremely detailed and relevant informations for the search engines.

Example of use:

<link rel=”schema.dcterms” href=””>
<meta name=”DC.coverage” content=“United Kingdom” />
<meta name=”DC.description” content=”X.Tips – Best Business tips” />
<meta name=”DC.format” content=”text/html” />
<meta name=”DC.identifier” content=”” />
<meta name=”DC.publisher” content=”” />
<meta name=”DC.title” content=”X.Tips – Best Business Tips” />
<meta name=”DC.type” content=”Text” />

27) Keyword density

Google uses Keyword density for it to determine topic in every web page. Using it excessively will have a negative effect on your SEO ranking, use it with caution.

28) Using keywords frequently

Using target keyword frequently boosts website SEO ranking.

keyword consistency


But, be warned by not over boarding it, doing it so may affect the content of your website and compromise quality.

29) Keyword usage

Getting the right keywords and making it stand out by always putting them in your first paragraph on the page content. We have been using this on our site, placing it in the first 100 words of the website content.

30) Content length

Google ranking loves website with long content (2000 words+), like the one that you read now as living example. Post with long content boost position in SERP.

SEO content

31) Content spelling and grammar

One criterion for page content with high quality is the correct spelling and the proper usage of words ‘grammar’. This one counts for ranking a site on SEO.

32) Syndicated website content

Originality of the content is important. Spinning contents on your site will do nothing. Google can even penalize your page for low quality of the content.

33) Supplementary contents on site

Website with supplementary contents indicates that the site has quality and Google is ranking it, these types of contents are useful tools like interest calculator, currency converters, and etc.

34) Latent Semantic Indexing (LSI)

LSI in your content, keyword relevance with exact meaning, LSI enables Google to rank sites with quality contents.

35) Readability

This one is important. Your score towards readability, so make sure all your content is friendly to users.

Visitors choose to stay on a site sites with simple and understandable contents, if that happens Google will boost your ranking due to readers low bounce rate.

36) Bulleted and numbered lists

This makes the content becomes user friendly and easy to read, Google loves this kind of styling.

37) Useful content

Google loves website that has regular visitors, Google love to rank site with useful and quality contents.

38) Unique and quality content

Your website content outranks other, if you have contents which are considered as useful and has value. You will not be ignored by Google. Remember to make your content unique and bring something new to the digital world.

39) No duplicate

Copying and creating duplicate content and publish to your site is a NO, even if the content is modified slightly and shows up duplicate will have a negative result to SEO ranking.

40) Quality updates

The quality of your content updates, page updates that gets rids with insignificant ideas and spinning words just to increase content. The freshness of the site depends on quality of the published contents.

41) Flash content

Although since 2008, Goolge takes significant steps to interpret the swf files text and javascript content, it is recommended to avoid making / using a flash-based website.

The reason is simple: javascript redirects on flash content cannot always be understood by Google. Consequently, the indexability of flash websites is difficult.

42) Frame content

The use of the “iframe” elements on websites should be avoided, since these contents are not considered as parts of the website.

Using certain web features is not a problem (for example, Facebook boxes, Google maps), but to embed complete webpages into other web pages in terms of search engine optimization should be avoided.

43) Image optimization

Optimizing your website images helps a lot, by placing the right name of the file, the ALT text, the description, title and related caption plays an important role in ranking your website on search engine.

Image alt attributes

46) Multimedia Content

Content with added images, and videos or any forms of graphic presentation boost quality of your page.

44) Regular website Update

You website should be updated regularly, pages with updated content has higher chances of ranking than website that has no update. Google will crawl on websites latest update, Google love sites with fresh updates.

45) Historical Website Update

This is related to adding new contents to the site, updating sites regularly is a smart move. This is a common technique to every website owners for them to boost search ranking.

47) Page Category

If you talk about SEO, check your page category, this is important. Page with closely related category on search gets rank than other with unrelated search option.

48) Tag in WordPress

Specific tags on WordPress boost up SEO, the same thing with Yoast.

49) Age of your Page

Google favored page with fresh content, but older page updated with fresh content regularly outranks new page.

50) Keyword Quantity for page ranking

Competitive keywords are the alternative for your page to rank, and with quality it even boosts the SEO ranking higher.

51) Site Architecture

Website that is pleasing and well created enables Google to organize its content. This is indeed a ranking factor from them.

52) Updates on Website

Continue to update the website with fresh and unique content (freshly and latest content that relates upcoming or hot trends) this will books ranking.

53) Page number limitation

Your website navigability decreases as you put more pages. This one is a major weakness, it is way better to reduce page number and increase navigability.

54) Duplicate Meta Information

If Google found out that you have duplicate Meta information, they will remove your website visibility.

55) Website Feedbacks and Reviews

If your website gets positively reviews from high ranking or high PR sites, it will help in ranking in Google search engine.

56) Title with keywords

Title with keywords is more advantageous than nothing.

57) Penalty from Panda

Website with bad or low quality categorized content gets less visibility to the search engines and quality content is always the first hand priority. If site has bad content it may be h it by the Panda penalty.

58) Popup related Ads

Website with popup ads gets a negative grade from Google, as per stated on the official guidelines, distracting ads likes “popups” is a big “NO” again.

59) Complains on DMCA

Please be aware with this, Google ranks down sites that has complaints with DMCA.

60) Comments on site

Comments are good signals that your site has quality and friendly environment, the more the long and quality comment the better.

61) Your Query Deserves Freshness or QDF

Website with new pages and unique fresh contents gets good boost in the search engines.

62) Your Query Deserves Diversity or QDD

Google then adds diversity on SERP for unclear words used in the content, words like “Ted”, “TFW” and etc.

63) Overdoing Site Optimization

Excessive site optimization like using keyword decoration has negative effect on ranking.

64) Over-optimization of the Page

Too much is not good. A page with over-optimization is not good.

65) Placing Ads above the Fold

Google’s “Site layout Algorithm” will penalize website with advertisement and don’t have much text content place above fold. It will affect SEO and gives you a warning.

Above the fold Google

66) Automatic contents

Spun contents or any auto generated post may result to ban from the ranking page.

67) Spamming on Meta Tag

This is the same as stuffing on the keyword, as addition of keywords can be placed on Meta tags. Playing around with it will hit a site penalty.

68) Affiliated Websites

Google don’t like sites with affiliate links, so you have to choose which track you want to go.

69) Placing Contact Us

Please don’t forget to put this, Contact us should state clearly your website goal and this information should match everything including the “Whois”.

70) Privacy page and Service Terms

This will help Google determine if the website is trustworthy or not in the internet.

URL SEO Signals

72) Length of URL

Websites with long URL harms your visibility. On the other hand, websites with short URL gets visibility since it will be easy to recall.

73) Website URL Path

Page closer to homepages gets boost in SEO ranking.

74) Usage of Keyword in URL

This is one of the most important in ranking your site, the keyword found on your URL, this boost relevancy signal.

75) URL Strings

Google reads URL string categories. This is an indication of what the page is all about.

Social Signals

77) YouTube

You want to top in Google ranking? Create amazing videos and upload it on YouTube, videos from YouTube gets higher preference on SERP.

78) Social Media Shares on Related Pages

Using social media and get your website linked has good influence on SEO rankings.

79) Google Plus and Circles

Sites and website authors added on Google plus and circles gets boost on Google ranking.

80) Your Site Tweets

When you site has great number of social tweets, it has a higher chance of ranking in Google.

81) Authority Accounts in Twitter

Twitter profile tweets with large followers are influential than tweets from new account or low followers, in fact the number of tweet followers boost ranking.

82) Likes on Facebook

Facebook is one of the most popular social networks around the world.

Likes from Facebook are boost, but it seems that Google is blind for it, as its ranking influence is low.

83) Shares on Facebook

Facebook shares are somewhat similar to backlink, but this one is more than likes. Shares from Facebook have great Google ranking influence.

84) Authority Accounts in Facebook

Similar to Twitter, shares and likes from Facebook that came from popular pages has greater influence on ranking.

85) Pins on Pinterest

Pinterest is one of the most popular social networks around the world mostly with female targeted audience.

It is recommended to incorporate the Pinterest sharing buttons (Pin, Rich Pin) into our website.

Due to its large number of public data, this has become popular in Google too “insanely”. So consider this one as social signal.

86) Voting on Social sites

Popular social sites like, Digg, StumbleUpon and Reddit are used by Google as social signal that affect ranking on SEO.

87) The Google Plus count

Google Plus (Google+ or abbreviated G+) is a private community site provided by Google Inc. which was launched in June 2011.

Google aims to create the world’s largest social network site. It is recommended to incorporate the Google Plus sharing button to a website too.

It was stated by most expert that this has no effect in terms of ranking on search engine. On the other, thinking of Google ignoring social sites seems not convincing.

88) Authority account in Google Plus

Accounts from Google Plus with higher number are much more authoritative than accounts without any followers.

89) Site with Facebook Pages

This is common now due to the increasing popularity of social media sites, sites with Facebook pages boost identity.

90) Sites with Twitter Profile and Followers

Twitter is a special microblogging service (since 2006) that allows users to publish short entries and image / video (unformatted text up to 140 characters long).

Since Twitter is one of the world’s most visited website, it is recommended to incorporate the Twitter sharing button to a website.

Sites with twitter profile and huge number of followers boost popularity of the brand and gets positive result on search rankings.

91) LinkedIn Page

Real people with real company and business have LinkedIn pages.

92) LinkedIn Employee connections

LinkedIn is the world’s most popular business social network (most experts, business leaders, policy makers). The use of LinkedIn sharing button on a website is recommended.

93) Legitimacy of the Social Media Accounts

Social accounts with huge followers, but post are then treated differently and based on the interaction of the followers.

94) Website Social signal level

This level determines the level of authority of the website, in which it can affect search visibility on Google search engine.

95) Google Plus Listing and Local Location

Google considers checking real business and looks for the exact location if it matches the location data for them to consider if the site is a big brand.

96) Relevance on Social Media

Relevancy is one of Google signal that can boost SEO ranking, so it is assumes having irrelevant information may end up your site being ignored.

Search Signals

98) Search History Usage

Search history has influence in the search results for future searches. This is in fact obvious when you use the search function frequently.

99) Keywords Organic CTR (Click through Rate)

Website page that has more clicks are judged by the CTR or known as Click through rate, page with high CTR gets boost on SERP on a particular keyword.

100) Organic Click Through rate on all Keywords

Website page with natural user interaction on keywords, in other words “organic CTR” ranks good on keyword SERP.

101) Safety search filter

By activating your safe search function, this turns off any unnecessary sites like adult or sties with cursing words.

102) Transaction related searches

The tendency that Google displays results for keyword related topics like online shopping or flight search.

103) Local keyword Searches

Search results with Local preferences gets better result than normal SERPs.

104) Shopping search results

Shopping search results are also shown on in Google organic SERP.

105) Image search results

The images on organic search results pointing on your site affects ranking.

106) Creative keyword on search result

Devising a keyword that will point to the same keyword, example if you search for “Atari Breakout” keyword in image search, you will be directed to a game.

107) Same site search results from a brand

Pages with brand keywords and oriented domains that get you the same sites on the search result.

108) Brand only search

Some users directly search for specific brand on search keywords and Google will direct traffic on your site.

109) Microdatas in SERP

You can higher CTR from Google, if you use microdatas. For example with this snippet You can get five yellow stars in Google SERP:

<div itemtype=”” itemscope=””>
<a href=”http://YOURWEBSITE.COM” itemprop=”url”>
<div itemprop=”name”>
<i><div itemprop=”description”>OH, this is an awesome thing</div></i>
<i><div itemprop=”reviewBody”>I am very glad with this thing, bla bla bla</div></i>
<div itemtype=”” itemscope=”” itemprop=”author”>
<span itemprop=”name”>REVIEWER PERSON</span>
<div itemtype=”” itemscope=”” itemprop=”itemReviewed”>
<span itemprop=”name”>REVIEWED THING</span>
<meta content=”2016-08-25 13:13:01″ itemprop=”datePublished”>
<b>Date:</b> 2016-08-25
<div itemtype=”” itemscope=”” itemprop=”reviewRating”>
<meta content=”1″ itemprop=”worstRating”>
<span itemprop=”ratingValue”>5</span> / <span itemprop=”bestRating”>5</span> stars

Behavior Signals

111) Your Bounce Rate

This is a controversial topic, some experts says that your bounce rate will do nothing. Basically, Google uses “users” as tester for quality in order for them to clearly understand the likeability of a certain site.

If visitor’s leave the site for seconds, the bounce rate then jumps to negativity does it affect Google ranking.

112) Direct Traffic to Your Website

This one is confirmed directly from Google, the number of direct traffic from your site is not the basis ranking, and quality of the site is always the top edge priority.

113) Repeat traffic

Repeat traffic from your site boost your SEO rankings fast, so the next time your visitors visit again after their first visit you are good to go for the gold.

114) Visitor time

This means the “dwell time”, in other words, the time spent by your visitors on the site. This is one of the quality signals from Google as when people stay longer on site means that they are into it for some reason. When visitors stay long the higher the chance of your site to get ranks higher.

115) Website Browsing History

Visiting a certain site frequently after signing your Google might get bump on SERP.

116) Your Geo Targeting

visitors geo location


Websites with special preferences to certain specific location, domain extension and server IP gets boost on location based search ranking.

117) Number of RSS Subscribers

Obviously using Google owned tools like Feed burner or RSS subscriber boost your SEO rank.

Onsite SEO Technology Signals

119) Errors on HTML

Errors found on your site are a sign of bad site quality and most SEO experts believes that this has bad effect and has bad effect on ranking.

120) Loading time

Page loading plays a crucial role on every website. This can be due to file size, plug-in and code. Search engine considers website with fast loading speed.

Loading time

Page loading effects SEO ranking, so with sites that loads awful is out in the list.

121) Page loading in Chrome

Chrome uses a real time data from users to handle page loading better as it integrates with the site server speed.

122) Canonical = rel

Using this function in proper way helps Google and webmaster prevent contents that are duplicated.

123) Page Sitemap

Your page sitemap influence ranking.

124) Friendly page layouts

Website that is easy to navigate and shows up the main content immediately helps your visitor stay on your website long. This is one of the criteria in ranking your site.

125) Sitemap

Don’t forget your sitemap, with this search engine will index your page easily and also it improves the overall visibility of the site.

126) Website Uptime

Website with too many downtimes and even takes time to load may result to negativity on SEO ranking.

127) Server Location

This one is crucial and ranking of your site may be affected, specifically on locations in terms of geographical searches.

128) SSL Certificate

Website using HTTPS ranks better, this is due to Google confirms the SSL certificates.

129) Breadcrumb Navigation

This is another factor in ranking your site. This is about friendly architecture of the site that focuses on navigation. With this, it will help search engine to locate information found on the website.

Breadcrumb microdata example:

<div xmlns:v=”” class=”breadcrumb”>
<div class=”root” typeof=”v:Breadcrumb”>
<a class=”cf” title=”Főoldal” href=”/” property=”v:title” rel=”v:url”><span class=”icon-house”></span> HOME PAGE</a><
<div typeof=”v:Breadcrumb”>
<a title=”SUBPAGE“property=”v:title” rel=”v:url” href=”/subpage“>SUBPAGE</a>
<div typeof=”v:Breadcrumb”>
<a title=”PRODUCT” property=”v:title” rel=”v:url” href=”/subpage/product“>PRODUCT</a>
<div>PRODUCT NAME</div>

130) Mobile Optimization

If your website is not yet mobile optimized, better do it now. Google consider sites that are mobile friendly and if your site is not, it may get penalized. So make your website responsive and go with the trend.

Goolge mobile SEO

Google Mobil Test

131) Use of Webmaster and Analytics

Google provide tools for you to check your website status, so using webmaster tools and analytics is recommended in order for you to improve SEO.

mobil friendly testing

132) Usability of the Website

A website with low bounce rate means something. This means that visitor doing something and reading information. If a website has poor usability, visitors leave immediately. Google don’t like to rank site that has no usability.

133) Microformats

Pages that support formats like micro ranks above the pages are not proven. This is tagged as direct boost but pages with this type of format have high SERP CTR.

134) Bookmarks from Chrome

Data from Chrome browser has been collected by Google, this includes the bookmarks added by user for them to increase ranking in SEO.

135) Toolbar data from Google

People believed that Google is using the toolbar data as reference for them to rank a site, shall we say a “ranking signal”. Not just that the also consider checking page loading and the malware using their toolbar.

136) Spam on IP address

If Google tagged your Server’s IP address as spamming, then it will hurt other servers connected to the site IP.

137) Sneaky Redirecting

Please be reminded that, doing a sneaky or tricky redirects damage your website and therefore it’s a big “NO”, if Google find out then the site will be penalized at the same time de-indexed too.

Link Signals

Best link checkers

139) Quality of Outbound link

According to most experts on SEO, linking your website to any authority sites creates trust from Google, thus this result to improve your ranking.

140) Outbound link for related theme

Google search engine uses content relevancy to pages link on your website, this is one of the signal that SEO will be looking, and so if you have page related to medicine, this will inform Google that your site is all about medicines not movies.

141) Overusing Outbound links

Excessive use of do-follow for your outbound links will have negative effect on your website ranking.

142) Internal Page links

This one is true, the number of internal links on your page tells Google about the relevancy of all of your contents and this will help you in ranking your site.

143) Internal link Quality

Though internal linking of your site affects ranking, you need to consider links from established authoritative pages, they have a big impact on low PR sites.

144) Broken links

If you found out broken links on your content, fix it as soon as possible. Links that are broken affect ranking on SEO as engines will classify websites usability.

So the next time search spider visits your site and come into “dead ends”, this can create problem and if it find quite number of error pages, the search engine will reduce the value of your site. We call this “abandoned site”.

145) Affiliate Links

Affiliated type of links doesn’t affect Sear engine optimization ranking directly. When content found on site has excess affiliate links. Google will go deeper into the signal quality of the site, and decide if the site is affiliated or not.

146) Placing Source and Reference links

The quality of content can be judged by its source and reference to back up its information. Google looks for quality and reviews the source of the page. However, using external links in SEO ranking was not confirmed by Google.

147) Excessive use of Outbound links

Avoid using outbound links excessively. This has effect on quality and readability. Too many links on page destruct the content.

148) Age Domains Backlinks

This is fact, back linking from old domains are very powerful than links to new ones.

149) Domain Root Linking

Google Algorithm checks on the referring domains, this means that this is crucial.

150) C-Class IPs separate linking

Links separated from the C-Class IPs suggest a wider breadth sites linked on you and this factor has effect on the SEO ranking.

151) Links on pages

Linking your page can level up search ranking, even if it’s the same domain.

152) Links on Images

Using ALT tag for your image links and ALT text for anchor text is important. Don’t miss to fill this up.

153) Using links from .gov or .edu Domains.

Though this idea has not been proven to boost SEO ranking to the top, you can still use this to boost authority.

154) Page Authority

If your website has authority links placed on higher page ranks, the higher the chances of ranking on Google.

155) Getting Competitors link

Identify the links of other pages for them to rank in SERP, you might find valuable information for your page to rank even in keywords.

156) Linking Bad Neighbors

Using SEO tricks to rank your site is a ‘NO’, better stop using ‘blackhat’ tricks as it can damage your current ranking.

157) Guest Posting

Until now, this method is doing well in boosting website in search engine ranking, to be clear, related links are more vital than the one came from author’s bio.

158) Linking domain homepage

Linking referral pages plays a vital role in the site evaluation on link weight age.

159) Avoid sensitive topics

Avoid creating controversial topics in SEO, like “Don’ts on creating a Link Building”. Though Google do not follow it but there are times that they will.

160) Diversify Links

Take note: if all your links came from single source, it will be noted as spam.

161) The use of Sponsored Links

Words pertain to sponsored links, and other words related to it decrease the value of your link.

162) Creating on site Contextual links

Relevant links inside our website is more relevant than found somewhere else.

163) Excessive use of 301 redirecting to page

Using 301 redirection weaken down the value of your Page rank.

164) Backlink of your Anchor Text

According to experts, Anchor text is not that significant in terms of SEO, it is also tagged as spam signal.

165) Linking Anchor text On-site

This method is relevant to SEO ranking. On the other hand, when it comes to importance this one is different from back link thru anchor text.

166) Attribution of your Link Title

Your link title or the texts appear when you search a link has relevancy signal on SEO but not that effective.

167) Country TLD of the Referring Domain

Links from TLD (top level domain) can help a website rank in a specific country.

168) Link location on your Content

Links placed at the beginning of your content is important than links placed at the last part of the content.

169) Location of the link in the page

Check the location of your links in your content, this place important role. Links embedded on contents are powerful than those links on sidebar area and footer.

170) Relevancy of domain linking

One of the most effective strategies on SEO is the placement of relevant links. Links on similar website is extremely powerful than unrelated links.

171) Level of Page Relevancy

Link that is related close to the content is also powerful thank unrelated to the content.

172) Text on link

Link created on the content is a sign of recommendation or referral. This can be positive or negative. But positive referral has more weight.

173) Link with positive Velocity

Website with helpful link velocity gets SERP boost. And also when traffic is talking your site, Google will love it.

174) Link with negative Velocity

Opposite to the positive velocity, decrease in website popularity affects site ranking.

175) Links from Hub pages

Website links from top notch resource on specific topic gets good ranking treatment.

176) Authority site links

Links from site tagged as “Authority site” is valuable in SEO ranking compared to micro-niche site link.

177) Your Wikipedia Link Source

Links from your site that is categorized or considered as “authority site” has great impact than links from not authority one.

178) Age of the Backlink

According to some of our SEO experts, the age of the backlinks on your site is powerful than the new ones.

179) Word Usage

The descriptions used around the backlinks are vital, the words written on the links tells Google about the site information and helps them rank the site on the search engine.

180) Splogs VS Real links from Site

Links pointing to “real sites” has more weight, Google values anything that is legitimate and real, so using user-interaction and brands clearly distinguished from fake ones.

181) Give-and-take Links

This type of method should be avoided. This is known as “reciprocal links”, entering into an excessive exchange of links.

182) Profile Links

If you don’t have one, better create one. Natural site links from profile ranks good on search engines, not just that it is also durable for latest algorithm updates.

183) Generated content links

Don’t think you are smart, everyday new information has been reported to Google making them smarter ahead of you miles away every day.

Google can detect content from UGC VS actual website owner. This is one of the deciding factors for them to rank a site.

184) 301 created links

Links from 301 redirection decreases your credibility compared to direct links.

185) Get your site listed on DMOZ

Listed website on DMOZ gets more preference, thus this helps you in terms of SEO ranking.

186) Linking on Trust rank site

Sites that linking you increases your trustworthiness, and Google loves this as they determine you “trust score”.

187) Number of your outbound links

Page rank is finite, so website with lots of OBL (Outbound links) with less PR gets less rank.

188) Forum link profile

Link from forum profile is not good as Google devalue it, this was done due to industrial spamming.

189) Linking content word count

Links found from articles with long content or word count is valuable than short snippet.

190) Linking content Quality

Page with spun contents or poorly written post, links from it are not considered good compared to a well written one with added high multimedia content.

191) Sitewide Website Links

Sitewide links: same links on all subpages from a whole website. These are counted a single link by Google.

192) Phony link influx

Unnatural links to a site is a sign of a phony links, avoid it.

193) Penalty by Penguin

A site that was penalized by Google Penguin gets less visibility in the search engine ranking page.

194) Profile links with high low quality links

Blog comments and links from forum profiles are considered low quality and this was tagged by Google as Black hat SEO. This is a clearer sign of cheating the system that can lead to ban.

195) Relevancy of the domain link

Relevancy to the link posted on the content gets good result. On the other hand unnatural links from unrelated websites is susceptible penalty from Penguin.

196) Links that are Unnatural

Unnatural links from a website can result to drop in ranking.

197) Class C IP links

Unnatural links from same IP is not a good sign and may suffer from warning and ban.

198) Poison in Anchor Text

A site with poison anchor text in medicine keywords is a clear sign of spamming and can hurt site ranking

199) Selling your Links

Selling links can affect your visibility. Google fight against „dofollow” link selling.

200) No transitory Link Schemes

Never try temporary links, Google caught people who make and remove spamming type of links.

201) Hidden Affiliate links

Hiding or masking your affiliate links posted on your website may result to penalty.

202) Bad neighbor links

Linking to bad neighbors (illegal, hacked, punished, spammer, fraud websites) will hit hard your search engine visibility.

Brand Signals

204) New Site Brand Name

It is common that company with known brands gets a mentioned from Google News all the time and big brands has their own news feed placed on their home page and this boost up SEO rankings effectively.

205) Citations

Website mentions without clicakble links is a sign of brand signal and this is good for boosting your SEO ranking.

206) Brand in the Anchor Text

This might look simple, but anchor text with strong brand cannot be ignored.

207) Brand preference

Google suggest out brands that has short tail keywords.

208) Branded Authorship

Though authorship was already shut down by Google, there are times that Google uses data from authorship in determining influential and good content for them to boost up on SEO rankings.


210) Manual penalty

Google does this manual penalty and for whatever reason you will find it as you received a warning or even a direct ban, Google is known for their “interflora fiasco”.

211) Google Sandbox

Newly created sites with high link influx are placed on Google Sandbox and will get a temporary visibility on the search engine.

212) Using Disavow Tool

This is a very useful website tool, it can even remove algorithm penalty on the site that has become a victim of negative SEO.

213) The Google Dance

This can shake your current ranking, and Google has ways to determine if a site is cheating its algorithm or not.

214) Request for reconsideration

If your site suffers from penalty, you can request for a reconsideration and make your site back to normal again.

215) The News Box from Google

There are keywords which trigger the news box and this can boost your SEO ranking.

217 ) Robots.txt

The robots.txt is a special text file which can help the search engine’s robots. We can deny or allow our pages to appear in the search results.

We need to use the robots.txt file when we don’t want Google or other search engines to crawl some published content on our website. Consequently, not showing them in the search results.

About the robots.txt

218 ) Redirection (www / not www)

Some of the search engines still takes it as internal duplication, if an URL with www and non-www version is also available.

Proposal: should therefore only be used in one version. For example, redirect the www version to the non-www version.

219 ) Deprecated HTML

Even today, many websites use obsolate HTML notations. The use of obsolated HTML is not recommended, because there is a better and more modern way.

A tag or attribute is considered obsolete if it was part of the older standards, but currently, it is no longer part of the new standard.

Outdated browsers can interpret the HTML tags, but they should be replaced with better solutions, to modernise them.

220 ) 404 Page

Google recommends that care should be taken in the case of the 404 pages to retrieve the web server.

It should return a true 404 HTTP status code, which prevents Google and other search engines to index the non-existent 404 pages.

221 ) Open Graph Protocol

We can identify the relationship between the different elements on our website for the search engines and social networking sites (e.g. Facebook) by using Open Graph.
For example, we can tell about an element that it is an image and we can set its URL.

It is an excellent choice for telling the social networking sites which images we want to use as a preview image.

For example: <meta property=”og:image” content=”wp-content/uploads/2016/09/2017-seo-factors-google.jpg” />

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Do you know other Google SEO ranking factors? Write in a comment and I will update the list!


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