Conversion optimization tips to help your business grow

Whenever you have a visitor on your site, you have a particular outcome in mind. Once your visitor completes that action, you consider that as a conversion. This can be the signing up for a free account, or sharing their e-mail for a newsletter or filling out a survey or anything else. It will all depend on your business and your goals. This means that your business goals will depend on conversion. Check out these conversion optimization tips to achieve your business goals.

Customize

Just because something worked for some other business, it does not mean that it will work for you too. You need to take in what others say and then use that information in order to form your own opinion. Now you need to start customizing the thoughts of others into the format of your own business.

Having a relevant copy

You need to have a relevant copy on your landing page. This will be the deciding factor of whether users will be staying on your site or leaving it. You must also offer important information in this clear copy that will point users towards the direction in which you want them to go. You need to have a qualitative data that lets you know how your customer thinks and behaves.

This way you will have a more effective conversion optimization approach. Know why your customer has a need for your product, how you can make them buy it, and how they will be using it. You can get this data from various surveys, making customer calls, and by sending support emails, besides and other sources of feedback. All this will lead to a brainstorming session that will let you make your future plan.

Using giveaways

A good giveaway creates chatter about your products, services and everything else about your business. With giveaway contests you can convert visitors into your email subscribers and potential leads. This way you will be able to get more customers to visit your site. More the giveaways, higher are the chances of conversions from visitors to customers. Hence you must make use of your giveaways potentials. Basically when you are giving away stuff for free, you would be reaping much higher conversion rewards.

Consider the quality of traffic to your site

The quality of traffic is more important than the quantity of traffic to your site. You need to evolve with your customers in mind. This way you would be able to bring in revenue as well as increase the lifetime of each customer. This means that continuous optimization has to be on your priorities list. This way old customer will keep on coming back as you keep on getting new customers too. Thus conversion optimization never ends as it a continuous process.

Have a sensible web copy

Web copy can help to keep visitors or turn them away. You need to see that it has just enough information. Having too much or too little of it will turn your visitors away. Do not have confusing content as that is not good for your visitor. Make your web copy relevant to the topic. People visit your site with certain expectations. You need to fulfill those expectations by providing them useful stuff.

Next, present your copy in a way that appeals visually. Once you are keeping these conversion optimization tips in mind, you can be assured of people visiting your site again and again. Do not ask too much from your customer too early. This is similar to pestering a customer to buy. Give ample time to your visitors. Do not hard sell anything.

Make small changes in the beginning. Even these can have really huge effects. Look for all those basic problems which have affected your conversions from the very beginning. So you need to eliminate these.

Talk to people

People care about their own self first. They wish to know what’s in it for them. Hence you need to speak to them by using “you” and refer to the person who is reading your copy. You can speak to the specific pain of the person. Make the reader feel that you understand him and his problems. Empathize with him. Convince him that you are there to provide a solution to resolve his problems. Once you identify with the visitor, conversion becomes easier.

Don’t make your reader work

Your call to action buttons should not be too demanding on the reader or they will put him off. You need to limit the number of actions that you would want them to take. Just have a limited number of very specific actions.

Look at your website design closely. Making small changes can sometimes lead to big improvements. Do these and enjoy the vast improvements in results!