How to pick the right advertising channel for your online business?
That is question is the reason why you’re are reading this.
Many new business and even companies that have not tried advertising online is now looking for the right advertising channel in order for them to maximize return of their investments (see: ROI).
This one is not an easy job for business marketers. There are things to consider when choosing the right platform for your business. Don’t forget that doing this may require you to set your budget and your preferred marketing conditions.
So we have five suggestions for you to choose the right advertising channel for your business online.
1. Try Google or Bing
Established services providers like lawyers, accountants and doctors are advertising to audience that are looking for specific services and the conversion for this is pretty quick.
Pull marketing technique works best, this is for those who engage in service. Clients know the type of service they want and service provider displays their advertisement on them as potential clients search for it.
Business that matches all the characteristics or called as pull system is best with search advertisement offered in Bing and Google.
Both giant search engines allow highly targeted keyword at minimal budget in which these are valuable for some industries due to high cost imposed for every click.
2. Use Google Display
When your business is not that known in the market, try this.
As you know, not all businesses that exist online have customers who search the product or even service.
In this case, Google display campaigns become effective, since it target potential customers who browse on other sites. The advertising network distributes your paid online advertising across websites that customers has interest or related to a product or services that you offer.
This type of channel used by advertiser is push strategy in contrast to pull strategy. Potential target customers are exposed with ads, and in fact raises awareness of your brand that sooner covert in to sales if things do well.
Other advertising platform has its own unique system, but we suggest Google AdWords, this one is ideal. Nothing beats Google’s tracking and targeting option.
3. Facebook advertising using behavioral patterns
If you are selling lifestyle products, using Facebook as your advertising channel is ideal for you.
With Facebook Advertising, you can start your campaign by targeting customers based from their personal interest, age, education, gender and other relevant criteria that will suit with your product.
4. Sell your Business on LinkedIn
If haven’t done it now, this is the right time for you to start. LinkedIn offers specific target customers in hierarchy levels, professions, employees, or even industries.
Though search campaigns network like Google and Bing is a good choice, this strategy only reach out to those potential client who search for certain product or services. But for LinkedIn, you are reaching out directly to the passive customer.
5. Engage in Cross-channel remarketing
Remarketing your target customers who visited your site but not converting. Implementing of cross channel remarketing is the best thing to do, remarketing it across other platforms like Twitter, Google, and Facebook.
This one is cost effective and amazingly converts well within the 30 day period average.