Since its development in 2003, Google’s AdSense program has given countless webmasters the chance to make money through advertising. The program once referred to as “Ads by Google” has grown far beyond the easy text ads of its early days, with a progressively advanced technique that has evolved to fulfill the changing requirements of the Internet neighborhood.
Mobile, multi-format, and interest-based targeting, the program has become a standard of monetization online. And as of 2011, daily transactions made via Google AdSense outstripped those made on all of the world’s major stock market.
It can be appealing (particularly for novices) to toss up a few sites, hit on some ads and await the cash to come rolling in. Materializing money with AdSense needs a good understanding of the method impacted by Google’s algorithm updates, then crafting and placing your ads accordingly.
The program remains a major moneymaker, but not everybody who uses it is getting the biggest possible bang for their advertising money.
Whether it’s due
- to poor positioning,
- low content significance,
- or inadequate display,
some people are not reaching their full AdSense capacity.
The Internet is overflowing with tips and techniques for improving the performance of your ads, but a few of the very best methods to do so are also the most basic. As with many other endeavors, enhancing your AdSense earnings takes sustained and collective effort.
Properly designed, appropriate ads that capture the eye and are placed on the hottest parts of your page are most likely to surpass those that mix in with your text & images or have low relevance to the page’s content.
And as soon as you have an ad that works, making the effort to examine its performance (through numerous versions) and making smart use of analytics can show you exactly what’s working and, more significantly, what isn’t.
Doubling your AdSense earnings doesn’t need to take months. By making a few basic modifications in size, placement, and the way the ads appear on your site, you can see a remarkable boost in earnings.
Let’s take a look at the following tips.
1. Content Always Comes First
Google AdSense works great by matching ads with content. Excellent content draws more visitors, following in more revenue. Rather than creating many useless sites, just for few bucks. Take some time out and write useful content for your blog.
Writing great content is undoubtedly the way to go. It will not only help in more revenue but also, allows you to leverage on premium SEO.
It will allow Google to place ads on your blog for your audience. Having more ads related to you blog is the only way to attract an audience that will click those ads and boost your overall earnings.
Google has been known to alter the ranking of sites that have too many ads. You don’t want to send people away by surfacing overload ads. It looks very unprofessional when bloggers get greedy with ads. Especially near the top of the page. It’s very important to balance ads with your content.
2. Choose Ad Sizes Wisely
This is the primary factor involved in getting low vs. high (Click-through-Rate) CTR.
You should try placing Adsense ads to the right and the left side of the content and over the fold. Above the fold, ads perform a lot better than below the folds. You can blend the ads with your site design.
Bloggers usually ignore link based ads. These ads are different from banner ads, and they don’t decrease the click through rate of sidebar ads if optimized properly.
When you are designing a website for Adsense income, you should use the AdSense heat map. This way you can easily create Adsense-optimized designs and themes for your site.
Here are some of the ads sizes which work best:
In the Adsense, ad size matters.
Advertisers prefer large ad units for their premium list. Resulting in higher bids for your ad placements. All sites are different and most of the time; the publisher sees 0.35 eCPMs (Effective Cost Per Thousand Impressions) when using the wider ad size.
You can start by just changing single ads on popular pages to see how well they work and if it works then you can start turning it across your whole website.
You don’t have to do this if the whole width of the sidebar has to be changed, and this would not only take a lot of the time but also mess up all the spacing of your posts.
Instead, you can add a wider ad at the end of the post. It’s different than all the other ads on your website, and will look good too.
3. Take care of ads location
Where you choose to place the ads on your site will make a big difference to the amount of clicks that you get. Because the more prominent the ad, the more likely someone will be eager to see it. It’s hard to judge for your site because we look at our sites differently than the others, so the excellent way to start examining results is to test with ad placement.
The small text ad below our header makes the biggest difference to our result because it stands out to most of the new visitors. And you can link it to your website. The small text ad is a very simple ad and less appealing than the flash one. If you adjust and place it in the better position, it will attract many users. Overall, we don’t think about adding many ads because it will confuse the visitors and will make your site look bad. It’s very odd when many people choose to put ad blocker in their header; that makes the website much less appealing.
4. Follow Adsense Heatmap
When you are designing a website particularly for Adsense income, then you should always keep Adsense heat map in your mind. This way you can easily create Adsense optimized designs and themes for your new site.
Google helped so much in this department and published this heat map to show where Adsense works best.
Red shows the area where the click rate is higher, as you can see the center is by far the best performing area.
The top of a site, above the navigation bar and the right side, don’t perform that well. So, remember as a blogger and a publisher if you are offering free content, you need to write quality content to make good revenue. Have conviction and be aggressive with Adsense.
I would argue that instead of not being competitive on your landing page but displaying pop-ups, it is safer to be more aggressive with the Adsense and remove the irrelevant pop-ups.
Adsense does an excellent job at targeting, relevant ads. When you are aggressive, you aren’t affecting user experience as much as when you put a lot of pop-ups and other ad networks.
5. Ads between posts
You can easily configure ads to match your page’s background and colors, and add 468 x 60 image or text links ads in between post. You can also add up to 10 pictures, keeping in mind that you want to offer a great experience to your readers.
Make sure to add sufficient space between ads and content, so that it doesn’t violate AdSense guidelines.
6. Get More Quality Traffic
Your AdSense earnings are directly related to your traffic.
How much you make depends on your niche, how many ads in your niche pay and click-through rate.
Adsense ads work best when your traffic is from search engines.
Also, interest based ads might not make as well if you are getting more direct traffic.
Many people complain about low CPC (Cost-per-Click) and moderate Adsense income despite giving millions of impressions per month.
This is generally due to Cost Per Click and traffic sources. Start targeting traffic from countries like the U.S.A and the U.K and you will end up getting high CPC.
People coming from search engines (Search traffic) is the best traffic for your website.
7. Color scheme of ads
Always try new things! Try altering the advertisement colors to more bright versions rather than typical Adsense colors. The majority of the AdSense enabled blogs/posts, or websites use the standard colors and visitors become bored after few minutes.
Changing the colors often to brighter shades allows the ads to stand out from rest of the blog. It will straight away seize the attention of your visitors.
Also, you need to make the font of your ads bigger and better than the content font. That’s how the users will see the ad straight away. It will make the ads noticeable, increasing the odds of clicks.
Change the color of your ads to match your website background. Rather than trying to manipulate your site’s code, it’s best to find a theme that already has the location setup where you want to put your Adsense.
8. Block Low Paying Advertisers
There are a lot of advertisers who pays a small cost per click. There is a website showing the AdSense ad “black list”, but if you have arranged a list of your own or you know any advertisement site with poor performance than you can block that advertiser’s URL and you can also prevent your competitor’s ads from displaying on your site.
We’ve already recognized that some dealers advertisers are clueless. They design very awful-looking ads with the wrong impression that no one wants to click, except you’re a huge fan of 1990’s style banner ads, you can just block these type of ads.
This gives you control of what visitors can see and what brands are promoted alongside your content. The best option is only to display ads from high paying advertisers.
In this case, you can block your competitors, domain or full Adsense accounts. This doesn’t just increase your (Cost Per Click) but avoids your audience from ending up on competitors’ websites.
A typical test that you design yourself follows these steps:
- Preparing for experiment
- Choosing the winner of your experiment
Preparing for experiment
All type of ads, text, style settings are available for experiments. If there are multiple changes that you would like to try, like change the ads text, background color and enlarge the text font size.
You may want to run two different changes, first change the background color and then change the font size.
When you create an experiment, select the original ad settings that you want to compare the experiment difference with. Then select which settings you would like to change for the experiment.
Choose whether you’d like Google to apply the winning changes for you automatically after your experiment has finished or you will change the settings manually.
Once your experiment is up and running. It’s up to you to observe its progress.
After a few days, you should start to see the difference in your experiments list.
Choosing the winner of your experiment
After few days you should see either the original ad settings or the variation outperform the other one.
To help you decide the right thing (choosing your winner), Google will calculate a confidence score from those two settings. The score will indicate which one, the original or the variation is to be the best-earning settings.
We recommend that you should wait until one of the scores touches at least 90% before you choose that setting as the winner. When a setting has a 90% rating, it means the setting is specified that it is performing better from the two.
If you prefer the original as the winner, then your original settings will be retained. If you choose the variation as the winner, then the modified settings will be applied to your account.
10. Automatic experiments
Automatic experiments are that Google runs on your behalf. You will be allowing Google to do experiment with the small percentage of your website traffic, this way you get better opportunities to help improve your account performance.
Opportunities from automatic settings come with a “verified by experiment” label, which means that you can be positive in applying their recommended changes, without any confusion, right away.
+1 Bonus Tips
- Adsense offers many ways to make more money out of it; you just have to try and take advantages of all ad types. Adsense for search not only helps you to monetize but also help with user navigation.
- If you are doing keyword research, keep an eye on the Click Per Cost column! The higher the click per cost, the better it is.
- It’s not just the quantity but the quality too. If you can lure many advertisers that are willing to pay a significant amount to get traffic from your website, the much better off you are. To attract high paying advertisers, you just need to write high-quality content that focuses on high paying keyword. Then Google will match with high paying advertisers.
Last but certainly not least, make sure you provide quality content to your readers. It is best not to focus blindly on generating more profits, but to work on getting more traffic.
At the end of the day, that traffic is what will bring you the earnings you seek.
Table of Contents
- 1 1. Content Always Comes First
- 2 2. Choose Ad Sizes Wisely
- 3 3. Take care of ads location
- 4 4. Follow Adsense Heatmap
- 5 5. Ads between posts
- 6 6. Get More Quality Traffic
- 7 7. Color scheme of ads
- 8 8. Block Low Paying Advertisers
- 9 9. Experimenting
- 10 10. Automatic experiments
- 11 +1 Bonus Tips