Implementing campaign advertising with the use of any medium is a challenging task.
In advertising one must consider the target market, how you will target them and how to convey messages that will answer many questions.
The nature of online community inherent the use of messages and promotions, this task of delivering communication becomes more challenging for the marketer.
This does not mean that effective advertising campaign online cannot be pulled off. The web presence of a company is highly a fundamental aspect for them to utilize different online campaign vehicles as part of their marketing communication.
So if companies are pursuing billboards as advertising strategy or using radio, then they should also engage on web campaign.
Here are some of the advertising vehicles that you can use for your online campaign
Social Media Platforms
Social media has become popular these days, so I am going to use a blanket term “social media” that will describe different campaign vehicles namely Pinterest, Twitter, Facebook, etc. but this does not mean that your message will be the same with these campaign vehicles.
The fundamental idea is to convey your message to your audience with the possible interaction later on.
If users have questions with the message you convey, they can immediately express their insights freely on your post, in which this gives you a change to enlighten them with your reply. So business comes in from the moment a single communication started.
Some say that email marketing is dead, but for us it’s not. There are popular programs that you can use like MailChimp that will make your life easy in executing email campaigns for your advertisings.
The downside of email marketing that people discarded it without being read or worst will be marked as spam. In order to minimize this one, send email campaigns only to those who opted to receive communication or those who are willing to give their email addresses.
Search Engine Marketing
For those who are new, using the search engine marketing (SEM) for your advertising purposes is different with search engine optimization known as “SEO”.
So instead of ranking organically by the algorithm designed by Google, you are now paying for the ad placement on a certain spot on “SERPs” known as search engine result pages.
We have seen this, this are usually on the top, highlighted with yellow that is blending with the page background.
Advertising thru online radio station is the recent development, but this one is quite effective especially when done correctly.
People are now online, and they listen to online radio. Placing your advertisement by the right people based on geographical location might produce rewarding results.
With this new Pandora, you can even choose whether an audio-visual ad or banner ad campaign.
In the end, you need to track your advertising campaign for you to identify which one is performing. You can set up and tract conversion and identify where those performing conversions came from.
Most experts doing it by setting up promotion code so they can tract conversions.