30 Methods To Be Better at Conversion Optimization

If you run a business website, the primary goal is CRO (conversion rate optimization). If you don’t know your online visitors habit, first you need implement any analytics service: Google Analytics, Piwik, Crazyegg, etc.

Conversion optimization is when you successfully turn visitors into customers, buyers or subscribers. There are very much methods to get what you want!

Conversion Optimization tips

  1. Use bigger font-size, at least 15 px! Your visitors are maybe old people with weak eyes, and your sales text must be well readable for every person.
  2. Use modern, fresh, mobile-friendly web design.
  3. Use simple, short thought! Just the simple, short and clean thoughts reach the millions of people!
  4. Add relevant pictures to your posts.
  5. Add pictures of customers and buyers with true (and positive) feedback about your services and products.
  6. Your checkout page design will be as your landing page (logo, colours, etc.)!
  7. Add lists (bullets, and numbers) on your website.
  8. Add enhancements on content (italic, bold, underline, heading).
  9. Add guarantee to your services and products.
  10. Use just short videos.
  11. Use clean sliders instead of videos.
  12. Use power words (Amazing, Blissful, Breathtaking, Eye-opening, Grateful, Heart, Hope, Magic, Miracle, Spirit, Surprising, Uplifting, Victory) in your sales content that convince the hesitates.
  13. Add just a few questions in your forms and surveys.
  14. Add “exit popup” on your website.
  15. Let visitors to interact with you (chat, email, phone, comment)!
  16. Offer coupons, discounts, promo-codes or some copy-reviews to your leads.
  17. Make possibility to checkout without login or sign up.
  18. Add infographics to your landing page.
  19. Use share buttons (Facebook, Twitter, Pinteres, LinkedIn, Print, Email sending)
  20. Offer cheap or free trial.
  21. Make sure your pagespeed is fast as ligthing.
  22. Use power colours (#ff0000, #cc0000). Red “Call Action!” buttons get more click.
  23. Add clickable phone number.
  24. Add clickable email.
  25. Use company email (you@yourcompany.com) instead of free email (you@gmail.com, you@mail.ru).
  26. Add service/product filter on your website.
  27. Add A/B testing on your website.
  28. Add product/service search box.
  29. Ignore negative keywords on your sales page.
  30. Start blog under your website about your prospective customers problem and your solutions.

There is always chance turn visitors to paying customers and subscribers!

Let’s do, and good luck!


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